The Role of Franchise Contracts in Optimizing Franchise Relationships Outcomes: A Data Science Approach

Project: Research

Overview

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Researcher(s)

Xu ZHENG (Principal Investigator / Project Coordinator)Department of Marketing
Lishuai LI (Co-Principal Investigator)School of Data Science
Peter WANG (Co-Principal Investigator)School of Law
Jianxiang Huang (Co-Investigator)

Detail(s)

Project number	7020060
Grant type	SIRG
Status	Active
Effective start/end date	1/05/22 → …