The Making of a Creative Hong Kong: Creativity for All Ages, and Age Integration in Creative Industries

Project: Research

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Creativity is defined as planned and volitional behaviors of individuals, professionals and scientists to turning their private creativity into public ideas, products or services through creative processes. This research is concerned with creativity and aging, and intended to expand the benefactors of creativity enhancement to a broader age group and to promote an intergenerational workforce in creative industries. Our proposed paradigm intends to argue that creativity enhancement is beneficial to individuals of all ages, and to promote an aged-integrated workforce is an advantage to facilitate innovation in creative industries, particularly in an aging society. This is achieved by raising public awareness on age stereotypes associated with creativity. To examine the influence of age on creativity, individuals of various age groups will take part in 5 studies of different contexts (social, workplace, laboratory, training, and cultural).Study 1 will examine beliefs in creative aging and in reward for creative application and the social and cognitive factors affecting the intention of creativity in a social context. It aims to find out the age difference on attitude about creativity, creative self-efficacy, creative personality, intention of creativity, and participation in creative and cultural activities through a survey.Study 2 will be a prospective study to examine the work experience of professionals in 3 creative industries. The experience sampling method will be used to investigate the experience of flow and in data collection. This will be the first study ever to examine cross-age issues in creative production. The collection of real-time data via the experiences sampling method will enhance the scientific value of the study substantially.Study 3 aims at testing the age stereotype in workforce and its effect on judgment on creative performance in a laboratory. Participants’ age stereotype will be primed by watching different video clippings featuring either a team of young workers or an intergenerational team (young and old workers) collaborating in a creative industry. The outcome measures will be estimated age of the character, and judgment on the novelty and quality of the creative product.Study 4 will examine the development of creative potential in older population in a training context. A training program will be provided to participants over 40 years old on a voluntary basis. A control group of similar ages will also be recruited. The training will introduce creativity-relevant skills, and include artistic and cultural activities. The outcome measures will be creative thinking, creative work produced, and attitude towards creativity. If successful, this study will show that it is possible to enhance the creative performance of older workers with minimal support from organizations.Study 5 will be a policy analysis examining how the awareness of the importance of creativity and creative industries to the society is encouraged to all ages through the existing initiatives, such as the strategic directions proposed by CreateHK office under the Commerce & Economic Bureau and the West Kowloon Cultural District project. The efficiency and effectiveness of implementing suggestions made in the previous policies will be evaluated. These policies include “Baseline Studies on HK’s Creative Industries”, “A Study on Creativity Index”, and “Study on the Relationship between HK’s Cultural & Creative Industries and Pearl River Delta”. Further policy implications will also be suggested in relation to the above 4 studies.If creativity is viewed to be gained across the lifespan, the positive attitude about continuous enhancement of creativity argues for the nurturance of creative potentials and a demand for creative products and services for all ages. If creativity is viewed to be lost when individuals age, the negative belief may reflect an unfavorable result of socialization and negative views of aging, which may result in self-fulfilling prophecies (i.e., giving up on investing in creative abilities and activities over time). These findings have important implications on policy development in terms of socializing the Hong Kong community to identify with a creative identity in various contexts.


Project number9051002
Grant typeSPPR
Effective start/end date30/06/1011/03/13