The Business Case for Corporate Social Responsibility (CSR): An Investigation of Theoretical Underpinnings, and Empirical Grounding with Special Reference to Australia, India and Hong Kong
DescriptionIn recent years, it has become quite fashionable to suggest that there is a strong “business case” for corporate social responsibility (CSR), that is, corporations could gain and maintain a competitive advantage over their competitors by performing their social responsibilities towards stakeholders. This research project will investigate the theoretical underpinnings and the empirical grounding of this suggestion. At the theoretical level, the business case hypothesis is juxtaposed with “prisoner’s dilemma”, which might discourage corporations to take on board social responsibilities. In addition, the research will test empirically the business case hypothesis by looking at the perception of corporate officers and consumers in three jurisdictions: Hong Kong, India, and Australia. The research project, in short, seeks to critically examine the usefulness ofover-relianceon the business case for CSR.
|Effective start/end date||1/01/07 → 5/10/09|