How Does Health Literacy Affect Comprehension of COVID-19 Health Information? An Exploratory Study of Eye-tracking Technology in Understanding Hong Kong Elderly Residents’ Health Literacy, Empowerment and Adherence to Medical Regimens

Project: Research

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This study aims to understand how individuals of different health literacy capacities find and use COVID-19 health information presented in one of the available health literacy assessment instruments using eye-tracking technology. It aims to enhance the quality of public policy towards health promotion towards different levels of health literacy groups among Hong Kongelderly. We will:1. measure the health literacy among Hong Kong elderly residents via paper-based health literacy scale2. use computerized eye-tracking technology to measure the amount of time Hong Kong elderly spent fixing their view at COVID-19 health related information (i.e. vaccination)By using eye-tracking technology, we aim to explore if there are any differences in reading patterns, focus on information and health literacy skills in comprehension of COVID-19 information, and identify possible clues that allow government and hospitals to better design health information for patients, carers and ultimately improve educational tools for assessing health literacy.


Project number7020059
Grant typeSIRG
Effective start/end date1/05/22 → …