Developing Trust Beliefs into Trust Behavior: Antecedents and Moderators
DescriptionThis project investigates a set of factors that may translate firm trust beliefs into firm trust behaviors. Drawing upon transaction cost economics (TCE), social embeddedness theory and institutional theory, we propose that economic dependence, social embeddedness, and institutional arrangement will function to translate firm trust beliefs into firm trust behaviors. However, market uncertainty and legal enforcement will moderate the main effects. We will test our research hypotheses in a Chinese buyer-supplier relationship context.
|Effective start/end date||1/10/13 → 9/07/15|