from the Emerald Literati Network Awards for Excellence, Emerald Publisher, for the paper entitled, "The Role of Brand Image Congruity in Chinese Consumers’ Brand Preference," Co-authored with Jing Hu, Xin Liu and Sijing Wang, Journal of Product and Brand Management, 21 (1), 26-34, 2012
Awarded date
11 Jun 2013
Granting Organisations
Emerald Literati Network Awards for Excellence, Emerald Publisher