2022 AMA/Marketing Science Institute/H. Paul Root Award
Prize / Honour: Prizes and awards (RGC: 64B) › 64B_Prizes and awards
Recipient(s)
- Yong Chin TAN (Recipient)
Related research unit(s)
Description
The AMA/Marketing Science Institute/H. Paul Root Award award is given to a Journal of Marketing article published in the most recent full calendar year that has made the most significant contribution to the advancement of the practice of marketing.
Detail(s)
| Awarded date | 2022 |
|---|---|
| Degree of recognition | International |
| Granting Organisations | American Marketing Association |
| Link(s) |
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