ZHU Zimeng (朱梓梦)

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Research Output

  1. 2023
  2. Published

    To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations

    Zhu, H., Zhu, Z., Ou, Y. & Yin, Y., Dec 2023, In: Psychology and Marketing. 40, 12, p. 2668-2685

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 4
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