ORCID iD: 0000-0002-0001-2365
Scopus Author ID: 56173606300

Metrics for Academic and Research Impact

Zibin Xu studies the economics of marketing strategies. He holds a Ph.D. in business administration from University of Southern California, an M.S. in statistics from University of Missouri-KC, and a B.S. in information science from Wuhan University. His research focuses on the implications of big data and digital platform management, and has appeared in Marketing Science, Management Science, and Journal of Retailing. He teaches undergraduate, graduate and executive courses ranging from marketing analytics to strategic international marketing. Prior to joining CityU, he was an assistant professor and associate professor at Shanghai Jiao Tong University.

• PI: "Information Design and Digital Marketing", General Research Grant - National Natural Science Foundation of China , Amount: ￥500,000 (2021-2024) , Zibin Xu
• PI: "Digital Marketing Strategies: Seller Screening and Consumer Privacy", Early Research Grant - National Natural Science Foundation of China , Amount: ￥190,000 (2019-2021) , Zibin Xu
• PI: "Seller Service Management and Screening Strategies", General Research Grant - Shanghai Pujiang Scholar Grant , Amount: ￥150,000 (2018-2020) , Zibin XU
• PI: "The Impact of Ecommerce Platform Screening on Customer Service", General Research Grant - Zizhu Cultural and Creative Industry Research Grant , Amount: ￥200,000 (2018-2020) , Zibin Xu