WEI Zhiyong (卫志勇)

Research Output

  1. 2021
  2. Published

    Influence of incentive frames on offline-to-online interaction of outdoor advertising

    Wei, Z., Dou, W., Jiang, Q. & Gu, C., Jan 2021, In: Journal of Retailing and Consumer Services. 58, 102282.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 13
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