WEI Zhiyong (卫志勇)
Research Output
- 2021
- Published
Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Z., Dou, W., Jiang, Q. & Gu, C., Jan 2021, In: Journal of Retailing and Consumer Services. 58, 102282.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 13