Personal profile
Author IDs
ORCID iD: 0000-0001-9546-5596
Scopus Author ID: 57189890990
Impact
Biography
Dr. WONG Chi, Vincent is Associate Professor (with tenure) of Marketing and Deputy Program Leader of BBA in Marketing at the City University of Hong Kong. His research interests include consumer information processing, consumer decision making, and cross-cultural consumer psychology. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (College level, 2020, 2018) and teaching excellence (University level, 2018). He reviews for a number of leading academic journals and conferences, as well as national funds. Dr. WONG serves as a public lecture speaker for Hong Kong Research Grants Council and as an examiner for Hong Kong Civil Service Examinations Unit.
Prior to his academic career, Vincent had been a radio and TV financial program host/anchor/producer and a column writer in Hong Kong and Macau for years. Aside from his academic life, Vincent is also a freelance TVC voice actor and a HKCBBA accredited coach of bodybuilding and fitness.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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Collaborations from the last five years
Research output
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From Second-Hand to Third-Hand: Reuse and Resale Cycle
HUANG, F. & WONG, V. C., Jun 2024, In: Journal of Consumer Research. 51, 1, p. 104–113Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open Access13 Link opens in a new tab Citations (Scopus) -
Hierarchical Branding Strategy for New Product Launch: Evidence from China
Lam, H. P. Y. & Wong, V. C., Apr 2022, Chinese Innovation and Branding Leaps. Durmusoglu, S. S. (ed.). World Scientific Publishing Co. Pte Ltd, p. 103-136 4 p. (Series on Innovation and Knowledge Management; vol. 16).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
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Dimensions of holistic thinking: Implications for nonsocial information processing across cultures
Wong, V. C., Wyer, Jr., R. S., Wyer, N. A. & Adaval, R., Dec 2021, In: Journal of Experimental Psychology: General. 150, 12, p. 2636-2658 23 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
15 Link opens in a new tab Citations (Scopus) -
The Influence of Product Anthropomorphism on Comparative Judgment
Huang, F., Wong, V. C. & Wan, E. W., Feb 2020, In: Journal of Consumer Research. 46, 5, p. 936-955 20 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
64 Link opens in a new tab Citations (Scopus) -
Toward a Process-Transfer Model of the Endorser Effect
Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
22 Link opens in a new tab Citations (Scopus)
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REG-Small Scale: The Power of “Soul”: How Product Self-Continuity Narratives Shape Consumer Forgiveness in Service Failures
WONG, C. (Principal Investigator / Project Coordinator) & ZHAO, M. (Co-Investigator)
1/05/26 → …
Project: Research
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ECS: Perspective Flexibility Matters: The Effects of Cultural Syndromes on Attribution of Service Failure
WONG, C. (Principal Investigator / Project Coordinator)
1/01/19 → 22/06/22
Project: Research
Supervised Students
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Ms. Yiran CHEN, 陳怡然
- Department of Marketing - Research Assistant
Person: Doctor of Philosophy (Student), Research Assistant
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