Prof. YANG Zhilin (楊志林)
Student Theses
- 2024
東道國公眾情緒對跨國公司溝通營銷本土化策略的影響
DI, J. (Author), YANG, Z. (Supervisor), 2 Dec 2024Student thesis: Doctoral Thesis
三四綫城市社區住戶滿意度量表的開發與驗證
YANG, X. (Author), YANG, Z. (Supervisor) & FAN, X. (External Supervisor), 29 Aug 2024Student thesis: Doctoral Thesis
基於代際理論的保健食品跨代際購買行為研究一一以子女為父母購買為例
TANG, L. (Author), YANG, Z. (Supervisor) & Jiang, Q. (External Supervisor), 6 Aug 2024Student thesis: Doctoral Thesis
Marketing Research on Green Innovation and Carbon Performance
MA, Y. (Author), YANG, Z. (Supervisor) & Dai, X. (External Supervisor), 22 May 2024Student thesis: Doctoral Thesis
內容營銷情景下內容特徵對消費者社交參與的影響
LI, J. (Author), YANG, Z. (Supervisor) & Jin, L. (External Supervisor), 17 Apr 2024Student thesis: Doctoral Thesis
管理者聯結對企業成長的影響﹕基於政治商業和學術型聯結的分析
PENG, J. (Author), YANG, Z. (Supervisor) & LYU, C. (External Supervisor), 18 Mar 2024Student thesis: Doctoral Thesis
The Impact of the Adoption of Algorithmic Organizational Decision-making on Consumers' Ethicality Inferences
YAN, C. (Author), Dai, X. (External Supervisor) & YANG, Z. (Supervisor), 15 Feb 2024Student thesis: Doctoral Thesis
- 2023
應對疫情背景下的企業社會責任：揭示管理者聯結的影響
XU, W. (Author), YANG, Z. (Supervisor), 12 Dec 2023Student thesis: Doctoral Thesis
什麼決定了社交化媒體營銷的效果?基於fsQCA方法的聯動效應研究
WANG, W. (Author), YANG, Z. (Supervisor), 20 Apr 2023Student thesis: Doctoral Thesis
地理標志農產品品牌的感知正宗性及其對消費行為的影響
LI, R. (Author), Jin, L. (External Supervisor) & YANG, Z. (Supervisor), 20 Apr 2023Student thesis: Doctoral Thesis
Firm Entry Strategy and Interfirm Carbon Emission Abatement Cooperation in Industry Cluster Network
DENG, T. (Author), Chen, M. (External Supervisor) & YANG, Z. (Supervisor), 11 Jan 2023Student thesis: Doctoral Thesis
信任品行銷管道中製造商資訊分享對經銷商依從的影響
NI, F. (Author), FAN, X. (External Supervisor) & YANG, Z. (Supervisor), 10 Jan 2023Student thesis: Doctoral Thesis
- 2022
透過銷售員的面部特徵預測其績效﹕基於成就導向和顧客感知信任的中介作用
MO, C. (Author), YANG, Z. (Supervisor) & Jiang, Q. (External Supervisor), 25 Aug 2022Student thesis: Doctoral Thesis
Digital Literacy and Brand Self-Congruity: The Role of Customer Experiences
SARAC, M. E. (Author), YANG, Z. (Supervisor), 1 Aug 2022Student thesis: Doctoral Thesis
企業家低碳發展環境認知與企業低碳發展行爲“知行關係”的實證研究
GU, X. (Author), Rui, M. (External Supervisor), YANG, Z. (Supervisor) & WANG, W. (Supervisor), 6 Jun 2022Student thesis: Doctoral Thesis
產業園區運營商創新服務能力對入園企業的績效影響研究
LYU, Q. (Author), LUO, P. (External Supervisor) & YANG, Z. (Supervisor), 22 Apr 2022Student thesis: Doctoral Thesis
- 2021
家庭動機對員工內創業機會識別的影響研究
SUN, L. (Author), Huang, L. (External Supervisor) & YANG, Z. (Supervisor), 22 Dec 2021Student thesis: Doctoral Thesis
Subsidiary Entrepreneurial Orientation, Trust in Headquarters and the Performance: The Mediating Role of Autonomy
ZHANG, Q. (Author), YANG, Z. (Supervisor), 10 Jun 2021Student thesis: Doctoral Thesis
Research Collaboration in the Social Network: The Implication on Research Performance in the Field of Business
ZHU, N. (Author), YANG, Z. (Supervisor), 4 Jun 2021Student thesis: Doctoral Thesis
綠色建築特徵對消費者購房意願影響的研究
TAN, Y. (Author), YANG, Z. (Supervisor), 29 Apr 2021Student thesis: Doctoral Thesis
