Prof. YANG Zhilin (楊志林)
Student Theses
- 2021
家庭動機對員工內創業機會識別的影響研究
Author: SUN, L., 22 Dec 2021Supervisor: Huang, L. (External person) (External Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
Subsidiary Entrepreneurial Orientation, Trust in Headquarters and the Performance: The Mediating Role of Autonomy
Author: ZHANG, Q., 10 Jun 2021Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
Research Collaboration in the Social Network: The Implication on Research Performance in the Field of Business
Author: ZHU, N., 4 Jun 2021Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
綠色建築特徵對消費者購房意願影響的研究
Author: TAN, Y., 29 Apr 2021Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
社區建設對居民居住幸福感的影響研究 - 以江蘇省啟東市商品住宅社區為例
Author: SHEN, F., 28 Apr 2021Supervisor: YANG, Z. (Supervisor) & Jiang, Q. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
- 2020
Toward a New Perspective in the Marketing-Finance Interface - Studies on Marketing's Impact on Firm Performance
Author: QI, X., 15 Sep 2020Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
大規模定制中消費偏好測量準確度對定製品品質的影響研究
Author: HUANG, F., 26 Jun 2020Supervisor: YANG, Z. (Supervisor) & Rui, M. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
- 2019
Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment
Author: VAUDREY, R. K., 9 Oct 2019Supervisor: DOU, W. (Co-supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
IT行業大客戶營銷中定制化策略對顧客保留影響的研究
Author: ZENG, X., 31 Aug 2019Supervisor: YANG, Z. (Supervisor) & FAN, X. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Distribution Network Governance and Franchisor Performance
Author: JI, L., 5 Jun 2019Supervisor: ZHENG, X. (Supervisor), SU, C. (Co-supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
The Effects of Institutional Environments on Firms' Market Orientation
Author: WANG, X., 14 Jan 2019Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2018
自我監控對銷售業績的影響機制研究 - 以房地產銷售人員為例
Author: LI, P., 26 Feb 2018Supervisor: YANG, Z. (Supervisor) & SU, Y. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
- 2017
Beyond the Horizon: The Role of Supplier's Downstream Marketing Capability and Technological Capability in Buyer Adoption of Innovations
Author: OU, B., 16 Aug 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
員工心理資本、成就動機與工作績效的關係研究
Author: HUANG, Z., 16 Aug 2017Supervisor: YANG, Z. (Supervisor) & Huang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
市場導向對企業創新及績效的影響 - 以我國勘察設計行業為例
Author: ZOU, Z., 14 Jun 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
Task and Institutional Influences on Interorganizational Communication Strategies
Author: ZHENG, S., 8 Jun 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
"Boss Ceiling Effect": Brand Downgrading Consumption of Workplace Employees
Author: XU, S., 12 Jan 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2016
Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets
Author: CENTENO, D. D. G., 19 Jul 2016Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
中國特色成就本土品牌：從制度視角探究體育用品品牌的成功原因
Author: YE, Q., 11 Mar 2016Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2015
Effects of initial trust in doctor, country of origin, word-of-mouth and price sensitivity on medication purchase intention of chronic disease patients in mainland China
Author: HUI, S. F., 15 Jul 2015Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
