Prof. YANG Zhilin (楊志林)

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Research Output

  1. 2008
  2. Published

    Development of cooperative norms in the buyer-supplier relationship: The Chinese experience

    Cai, S. & Yang, Z., Jan 2008, In: Journal of Supply Chain Management. 44, 1, p. 55-70

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 136
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  3. Published

    A meta-analysis of effect sizes in international marketing experiments

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 23
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  4. Published

    Brand trust as a second-order factor. An alternative measurement model

    Li, F., Zhou, N., Kashyap, R. & Yang, Z., 2008, In: International Journal of Market Research. 50, 6, p. 817-839

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 96
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  5. Published

    Controversial Product Advertising in China: Perceptions of Three Generational Cohorts

    Fam, K.-S., Waller, D., Ong, F. S. & YANG, Z. L., 2008, In: Journal of Consumer Behaviour. 7, 6, p. 461 - 469

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  6. Published

    Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 4, p. 458-474

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 159
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  7. 2007
  8. Published

    Relational governance in buyer-supplier relationship: Structures, processes, and performance implications

    CAI, S., YANG, Z. L. & JUN, M., 17 Nov 2007.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

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  9. Published

    Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis of trust building in high versus low uncertainty avoidance cultures

    Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F., Komor, M. & Shainesh, G., 25 Oct 2007.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

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  10. Published

    The contingent effects of benevolence and integrity on brand trust: An examination of moderators

    Xu, L., YANG, Z. L., Zhou, N. & Li, F., 20 Oct 2007.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

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  11. Published

    零售商的能力与友善如何影响供应商的关系行为 —— 基于信任理论的实证研究

    寿志钢, 苏晨汀, 杨志林 & 周南, 15 Feb 2007, In: 管理世界. 2008年, 2, p. 97-109

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  12. Published

    Customer asset orientation: Antecedents and consequences

    Wang, Y. & Yang, Z., 2007, Proceedings - ICSSSM'06: 2006 International Conference on Service Systems and Service Management. Vol. 1. p. 60-66 4114409

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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  13. 2006
  14. Published

    A review of research methodologies in international business

    Yang, Z., Wang, X. & Su, C., Dec 2006, In: International Business Review. 15, 6, p. 601-617

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 155
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  15. Published

    The impact of interorganizational internet communication on purchasing performance: A study of Chinese manufacturing firms

    Cai, S., Jun, M. & Yang, Z., Aug 2006, In: Journal of Supply Chain Management. 42, 3, p. 16-29

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 35
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  16. Published

    Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

    Fam, K.-S. & Yang, Z., Feb 2006, In: Journal of Business Research. 59, 2, p. 259-267

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 19
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  17. 2005
  18. Published

    Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations

    Zhou, K. Z., Gao, G. Y., Yang, Z. & Zhou, N., Aug 2005, In: Journal of Business Research. 58, 8, p. 1049-1058

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 243
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  19. Published

    The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

    Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In: Journal of Advertising Research. 45, 2, p. 211-221

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 26
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  20. Published

    Development and validation of an instrument to measure user perceived service quality of information presenting Web portals

    Yang, Z., Cai, S., Zhou, Z. & Zhou, N., May 2005, In: Information & Management. 42, 4, p. 575-589

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 585
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  21. Published

    Brand choice of older Chinese consumers

    Yang, Z., Zhou, N. & Chen, J., 2005, In: Journal of International Consumer Marketing. 17, 4, p. 65-81

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 21
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  22. 2004
  23. Published

    Customer perceived value, satisfaction, and loyalty: The role of switching costs

    Yang, Z. & Peterson, R. T., Oct 2004, In: Psychology and Marketing. 21, 10, p. 799-822

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1347
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  24. Published

    Customers' perceptions of online retailing service quality and their satisfaction

    Jun, M., Yang, Z. & Kim, D., 2004, In: International Journal of Quality and Reliability Management. 21, 8, p. 817-840

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 217
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  25. Published

    Measuring customer perceived online service quality: Scale development and managerial implications

    Yang, Z., Jun, M. & Peterson, R. T., 2004, In: International Journal of Operations and Production Management. 24, 11, p. 1149-1174

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 334
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