Prof. YANG Zhilin (楊志林)
Research Output
- 2010
- Published
Implementing supply chain information integration in China: The role of institutional forces and trust
Cai, S., Jun, M. & Yang, Z., May 2010, In: Journal of Operations Management. 28, 3, p. 257-268Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 468 - Published
Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S. & Shainesh, G. & 3 others, , 2010, In: Journal of International Marketing. 18, 3, p. 62-80Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 91 - Published
The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image
Wang, X. & Yang, Z., 2010, In: Journal of Global Marketing. 23, 3, p. 177-188Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 139 - 2009
- Published
國外品牌在中國的轉化研究: 制度理論視角
郭銳, 嚴良, 周南, 楊志林 & 蘇晨汀, 23 Oct 2009, p. 43-69.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China
Wang, X., YANG, Z. L. & SU, C. T., 15 Oct 2009.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience
Wang, X., YANG, Z. L., Su, C., Zhou, N. & YANG, H., 7 Aug 2009.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market
Wang, X., Yang, Z. & Liu, N. R., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 199-215Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 55 - Published
Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, S., Yang, Z. & Hu, Z., Jun 2009, In: Journal of Business Research. 62, 6, p. 660-666Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 73 - Published
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, C., Yang, Z., Zhuang, G., Zhou, N. & Dou, W., May 2009, In: Journal of International Business Studies. 40, 4, p. 668-689Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 119 - Published
Addressing the advertising of controversial products in China: An empirical approach
Fam, K.-S., Waller, D. S. & Yang, Z., Apr 2009, In: Journal of Business Ethics. 88, SUPPL. 1, p. 43-58Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 25 - Published
Confucian/Chopsticks Marketing
Fam, K.-S., Yang, Z. & Hyman, M., 2009, In: Journal of Business Ethics. 88, SUPPL. 3, p. 393-397Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 53 - Published
Determinants of online service satisfaction and their impacts on behavioural intentions
Zeng, F., Hu, Z., Chen, R. & Yang, Z., 2009, In: Total Quality Management and Business Excellence. 20, 9, p. 953-969Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 60 - Published
跨文化营销渠道中文化差异对企业间信任与承诺意愿的影响
庄贵军, 周南, 周筱莲, 苏晨汀 & 杨志林, 2009, In: 管理评论. 21, 1, p. 67-76Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 2008
- Published
International Business Research: A Retrospective
Hyman, M. R., YANG, Z. L., Fam, K.-S. & Stratemeyer, A. W., 28 Oct 2008, In: The Open Business Journal. 1, p. 67 - 95Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The role of perceived unfairness in the decision making
Zeng, F., Dou, W., Su, C. T. & Yang, Z., 12 Jun 2008.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Relational ties or customized contracts? An examination of alternative governance choices in China
Zhou, K. Z., Poppo, L. & Yang, Z., Apr 2008, In: Journal of International Business Studies. 39, 3, p. 526-534Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 154 - Published
Formation process of CUB in Chinese societies: Mechanism exploration and theory construct
Su, C., Yang, Z. & Zeng, F., 20 Mar 2008.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
友善和正直: 何时对品牌信任更重要? ─ 影响友善和正直与品牌信任关系的调节变量研究
徐岚, 杨志林, 周南 & 李福安, Mar 2008, In: 营销科学学报. 4, 1, p. 15-35Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
社会资本与关系导向对于营销渠道中企业之间沟通方式与策略的影响
庄贵军, 周南, 苏晨汀 & 杨志林, Mar 2008, In: 系统工程理论与实践. 28, 3, p. 1-15Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany
Schumann, J. H., von Wangenheim, F. & Yang, Z., 15 Feb 2008.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
