Prof. YANG Zhilin (楊志林)

Research Output

  1. 2008
  2. Published

    Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 4, p. 458-474

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 155
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  3. Published

    友善和正直: 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究

    徐嵐, 楊志林, 周南 & 李福安, 2008, In: 營銷科學學報. 第四卷, 第一辑, p. 15 - 35

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  4. 2007
  5. Published

    Relational governance in buyer-supplier relationship: Structures, processes, and performance implications

    CAI, S., YANG, Z. L. & JUN, M., 17 Nov 2007.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  6. Published

    Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis of trust building in high versus low uncertainty avoidance cultures

    Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F., Komor, M. & Shainesh, G., 25 Oct 2007.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  7. Published

    The contingent effects of benevolence and integrity on brand trust: An examination of moderators

    Xu, L., YANG, Z. L., Zhou, N. & Li, F., 20 Oct 2007.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  8. Published

    零售商的能力与友善如何影响供应商的关系行为 —— 基于信任理论的实证研究

    寿志钢, 苏晨汀, 杨志林 & 周南, 15 Feb 2007, In: 管理世界. 2008年, 2, p. 97-109

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  9. Published

    Customer asset orientation: Antecedents and consequences

    Wang, Y. & Yang, Z., 2007, Proceedings - ICSSSM'06: 2006 International Conference on Service Systems and Service Management. Vol. 1. p. 60-66 4114409

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  10. 2006
  11. Published

    A review of research methodologies in international business

    Yang, Z., Wang, X. & Su, C., Dec 2006, In: International Business Review. 15, 6, p. 601-617

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 150
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  12. Published

    The impact of interorganizational internet communication on purchasing performance: A study of Chinese manufacturing firms

    Cai, S., Jun, M. & Yang, Z., Aug 2006, In: Journal of Supply Chain Management. 42, 3, p. 16-29

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 35
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  13. Published

    Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

    Fam, K. & Yang, Z., Feb 2006, In: Journal of Business Research. 59, 2, p. 259-267

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 18
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  14. 2005
  15. Published

    Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations

    Zhou, K. Z., Gao, G. Y., Yang, Z. & Zhou, N., Aug 2005, In: Journal of Business Research. 58, 8, p. 1049-1058

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 236
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  16. Published

    The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

    Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In: Journal of Advertising Research. 45, 2, p. 211-221

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 25
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  17. Published

    Development and validation of an instrument to measure user perceived service quality of information presenting Web portals

    Yang, Z., Cai, S., Zhou, Z. & Zhou, N., May 2005, In: Information & Management. 42, 4, p. 575-589

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 569
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  18. Published

    Brand choice of older Chinese consumers

    Yang, Z., Zhou, N. & Chen, J., 2005, In: Journal of International Consumer Marketing. 17, 4, p. 65-81

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 21
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  19. 2004
  20. Published

    Customer perceived value, satisfaction, and loyalty: The role of switching costs

    Yang, Z. & Peterson, R. T., Oct 2004, In: Psychology and Marketing. 21, 10, p. 799-822

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1286
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  21. Published

    Customers' perceptions of online retailing service quality and their satisfaction

    Jun, M., Yang, Z. & Kim, D., 2004, In: International Journal of Quality and Reliability Management. 21, 8, p. 817-840

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 208
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  22. Published

    Measuring customer perceived online service quality: Scale development and managerial implications

    Yang, Z., Jun, M. & Peterson, R. T., 2004, In: International Journal of Operations and Production Management. 24, 11, p. 1149-1174

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 318
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  23. Published

    Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services

    Yang, Z. & Fang, X., 2004, In: International Journal of Service Industry Management. 15, 3, p. 302-326

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 364
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  24. 2003
  25. Published

    Services quality dimensions of Internet retailing: An exploratory analysis

    Yang, Z., Peterson, R. T. & Cai, S., 1 Dec 2003, In: Journal of Services Marketing. 17, 7, p. 685-700

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 178
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  26. Published

    I read about it online ...

    Yang, Z. & Peterson, R. T., Dec 2003, In: Marketing Research. 15, 4, p. 26-31

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journalpeer-review

    Scopus citations: 7
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