Prof. YANG Zhilin (楊志林)

Research Output

  1. 2009
  2. Published

    國外品牌在中國的轉化研究: 制度理論視角

    郭銳, 嚴良, 周南, 楊志林 & 蘇晨汀, 23 Oct 2009, p. 43-69.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  3. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X., YANG, Z. L. & SU, C. T., 15 Oct 2009.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  4. Published

    Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience

    Wang, X., YANG, Z. L., Su, C., Zhou, N. & YANG, H., 7 Aug 2009.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  5. Published

    The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market

    Wang, X., Yang, Z. & Liu, N. R., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 199-215

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 54
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  6. Published

    Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships

    Cai, S., Yang, Z. & Hu, Z., Jun 2009, In: Journal of Business Research. 62, 6, p. 660-666

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 73
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  7. Published

    Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

    Su, C., Yang, Z., Zhuang, G., Zhou, N. & Dou, W., May 2009, In: Journal of International Business Studies. 40, 4, p. 668-689

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 116
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  8. Published

    Addressing the advertising of controversial products in China: An empirical approach

    Fam, K., Waller, D. S. & Yang, Z., Apr 2009, In: Journal of Business Ethics. 88, SUPPL. 1, p. 43-58

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 25
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  9. Published

    Confucian/Chopsticks Marketing

    Fam, K., Yang, Z. & Hyman, M., 2009, In: Journal of Business Ethics. 88, SUPPL. 3, p. 393-397

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 47
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  10. Published

    Determinants of online service satisfaction and their impacts on behavioural intentions

    Zeng, F., Hu, Z., Chen, R. & Yang, Z., 2009, In: Total Quality Management and Business Excellence. 20, 9, p. 953-969

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 57
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  11. Published

    跨文化营销渠道中文化差异对企业间信任与承诺意愿的影响

    庄贵军, 周南, 周筱莲, 苏晨汀 & 杨志林, 2009, In: 管理评论. 21, 1, p. 67-76

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  12. 2008
  13. Published

    International Business Research: A Retrospective

    Hyman, M. R., YANG, Z. L., Fam, K. & Stratemeyer, A. W., 28 Oct 2008, In: The Open Business Journal. 1, p. 67 - 95

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  14. Published

    The role of perceived unfairness in the decision making

    Zeng, F., Dou, W., Su, C. T. & Yang, Z., 12 Jun 2008.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  15. Published

    Relational ties or customized contracts? An examination of alternative governance choices in China

    Zhou, K. Z., Poppo, L. & Yang, Z., Apr 2008, In: Journal of International Business Studies. 39, 3, p. 526-534

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 148
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  16. Published

    Formation process of CUB in Chinese societies: Mechanism exploration and theory construct

    Su, C., Yang, Z. & Zeng, F., 20 Mar 2008.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  17. Published

    Impact of social capital and guanxi orientation on interfirm communication in marketing channels

    Zhuang, G., Zhou, N., Su, C. & Yang, Z., Mar 2008, In: Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 28, 3, p. 1-15

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 4
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  18. Published

    Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany

    Schumann, J. H., von Wangenheim, F. & Yang, Z., 15 Feb 2008.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  19. Published

    Development of cooperative norms in the buyer-supplier relationship: The Chinese experience

    Cai, S. & Yang, Z., Jan 2008, In: Journal of Supply Chain Management. 44, 1, p. 55-70

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 131
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  20. Published

    A meta-analysis of effect sizes in international marketing experiments

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 21
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  21. Published

    Brand trust as a second-order factor. An alternative measurement model

    Li, F., Zhou, N., Kashyap, R. & Yang, Z., 2008, In: International Journal of Market Research. 50, 6, p. 817-839

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 89
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  22. Published

    Controversial Product Advertising in China: Perceptions of Three Generational Cohorts

    Fam, K., Waller, D., Ong, F. S. & YANG, Z. L., 2008, In: Journal of Consumer Behaviour. 7, 6, p. 461 - 469

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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