Prof. YANG Zhilin (楊志林)

Research Output

  1. 2012
  2. Published

    A two-path model on the effects of positivity and empathy reflected by online reviews: A choice mechanism perspective

    Wang, X., Chow, C. W. & Yang, Z., Jun 2012, In: International Journal of Internet Marketing and Advertising. 7, 3, p. 260-277

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  3. Presented

    How to Publish Top Tier Journals: Build and Test a Solid Theoretial Model

    YANG, Z., 29 May 2012, (Presented).

    Research output: Conference PapersRGC 33 - Other conference paper

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  4. Published

    Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency

    Yang, Z., Su, C. & Fam, K., May 2012, In: Journal of Marketing. 76, 3, p. 41-55

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 222
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  5. Published

    Building and Managing Channels in China: The Effect of Institutional Environments

    YANG, Z., 1 Mar 2012.

    Research output: Conference PapersRGC 31B - Invited conference paper (non-refereed items)Yes

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  6. Published

    Marketing Professionals’ Perceptions of Marketing Journals/Publications

    Jiang, L., Yang, Z. & Carlson, D., Mar 2012, In: African Journal of Business Management. 6, 11, p. 4317-4327 F9B01C036021.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  7. Published

    The role of brand image congruity in Chinese consumers' brand preference

    Hu, J., Liu, X., Wang, S. & Yang, Z., Feb 2012, In: Journal of Product and Brand Management. 21, 1, p. 26-34

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 34
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  8. 2011
  9. Published

    Mismatch between Trust and Interdependence: The Moderating Role of Power Imbalance

    JIA, F. & YANG, Z., 27 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  10. Published

    Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions

    Yang, Z. & Wang, C. L., May 2011, In: Industrial Marketing Management. 40, 4, p. 492-495

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 130
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  11. Published

    Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

    Zeng, F., Yang, Z., Li, Y. & Fam, K., Apr 2011, In: Industrial Marketing Management. 40, 3, p. 395-404

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 36
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  12. Published

    Cooperative norms, structural mechanisms, and supplier performance: Empirical evidence from Chinese manufacturers

    Cai, S., Yang, Z. & Jun, M., Mar 2011, In: Journal of Purchasing and Supply Management. 17, 1, p. 1-10

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 24
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  13. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X. & YANG, Z., Mar 2011, In: Advances in International Marketing. 21, p. 137 - 153

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

    Scopus citations: 9
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  14. Published

    Unstructured direct elicitation of decision rules

    Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 29
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  15. Published

    The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention: Evidence from China's auto industry

    Li, Y., Wang, X. & Yang, Z., Jan 2011, In: Journal of Global Marketing. 24, 1, p. 58-68

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 38
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  16. Published

    When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China

    Yang, Z., Zhou, C. & Jiang, L., Jan 2011, In: Industrial Marketing Management. 40, 1, p. 86-96

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 119
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  17. Published

    The impact of brand credibility and brand personality on purchase intention: An empirical study in China

    Wang, X. & Yang, Z., 2011, In: Advances in International Marketing. 21, p. 137-153

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

    Scopus citations: 9
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  18. 2010
  19. Published

    Drivers of trust in relational service exchange: Understanding the importance of cross-cultural differences

    Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Praxmarer, S., Jiménez, F. R., Blazevic, V., & 3 othersShannon, R. M., Shainesh, G. & Komor, M., Nov 2010, In: Journal of Service Research. 13, 4, p. 453-468

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 53
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  20. Published

    The effects of volume consolidation on buyer-supplier relationships: A study of Chinese firms

    Cai, S., Yang, Z. & Hu, Z., Sept 2010, In: Journal of Purchasing and Supply Management. 16, 3, p. 152-162

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 20
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  21. Published

    Implementing supply chain information integration in China: The role of institutional forces and trust

    Cai, S., Jun, M. & Yang, Z., May 2010, In: Journal of Operations Management. 28, 3, p. 257-268

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 435
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  22. Published

    Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

    Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., & 3 othersKomor, M., Shannon, R. M. & Jiménez, F. R., 2010, In: Journal of International Marketing. 18, 3, p. 62-80

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 84
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  23. Published

    The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image

    Wang, X. & Yang, Z., 2010, In: Journal of Global Marketing. 23, 3, p. 177-188

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 131
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