Prof. YANG Zhilin (楊志林)

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Projects

  1. DON_RMG: Stay or Leave? Drivers and Consequences of MNCs' Strategic Choice When Facing Exogenous Events - RMGS

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)

    1/01/24 → …

    Project: Research

  2. SZGov-SRI: 供应链关系在推动深圳企业ESG绩效方面的作用：组织和社会网络的视角

    YANG, Z. (Principal Investigator / Project Coordinator)

    24/11/23 → …

    Project: Research

  3. TDG(CityU): Role-based Leaning in the Metaverse: Integrating Virtual Reality to Teaching Marketing

    YANG, Z. (Principal Investigator / Project Coordinator)

    1/06/22 → 25/02/25

    Project: Research

  4. NSFC-SRI: 外部突发事件对本土企业及跨国公司的市场战略影响

    YANG, Z. (Principal Investigator / Project Coordinator) & 刘雨梦 (Co-Investigator)

    1/01/21 → …

    Project: Research

  5. GRF: Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)

    1/01/19 → 21/06/23

    Project: Research

  6. TDG(CityU): Developing CEM Simulations as a Powerful Courseware for Students to Learn CustomerExperience Management

    YANG, Z. (Principal Investigator / Project Coordinator)

    31/03/18 → …

    Project: Research

  7. NSFC-SRI: 市场演变与品牌竞争动态：制度分析

    YANG, Z. (Principal Investigator / Project Coordinator)

    1/01/17 → 31/12/20

    Project: Research

  8. GRF: The Determinants and Benefits of Inter-organization Performance Measurement Alignment among Chinese Suppliers

    YANG, Z. (Principal Investigator / Project Coordinator), BLISS, M. A. G. (Co-Investigator) & O'CONNOR, N. G. (Co-Investigator)

    1/11/15 → 4/04/19

    Project: Research

  9. GRF: Exploring Interorganizational Guanxi: A Dyadic, Longitudinal Study of Channel Management in China

    YANG, Z. (Principal Investigator / Project Coordinator) & CAI, A. S. (Co-Investigator)

    1/01/14 → 21/03/18

    Project: Research

  10. SZGov-SRI: 嵌入关系作为营销渠道中企业间治理机制：对其成因及后果的双边动态研究（深圳市配套）

    YANG, Z. (Principal Investigator / Project Coordinator)

    12/12/13 → 31/12/15

    Project: Research

  11. SRG: The Effect of Institutional Forces on Interfirm Governance Mechanisms and Exchange Outcomes

    YANG, Z. (Principal Investigator / Project Coordinator) & CAI, A. S. (Co-Investigator)

    1/05/12 → 7/03/14

    Project: Research

  12. NSFC-SRI: 嵌入关系作为营销渠道中企业间治理机制：对其成因及后果的双边动态研究

    YANG, Z. (Principal Investigator / Project Coordinator)

    1/01/12 → 31/12/15

    Project: Research

  13. SRG: Strength of Social Network Ties and Knowledge Transfer: The Role of Guanxi Orientation in China

    YANG, Z. (Principal Investigator / Project Coordinator) & CAI, A. S. (Co-Investigator)

    1/05/11 → 31/10/13

    Project: Research

  14. GRF: How Do Businesspeople Get Embedded? A Longitudinal Study of the Influence of Economic, Institutional, and Social Forces on Embedded Ties in Interfirm Relationships

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator), Fam, K.-S. (Co-Investigator) & SU, C. (Co-Investigator)

    1/11/10 → 20/06/14

    Project: Research

  15. GRF: Teaching Agents to Buy (TAB): An Incentive Aligned Decision Rule Elicitation Method

    SU, C. (Principal Investigator / Project Coordinator), Ding, M. (Co-Investigator) & YANG, Z. (Co-Investigator)

    1/01/09 → 20/09/12

    Project: Research

  16. SRG: Dependence Asymmetry, Structural Trust, and Relational Behaviors in Chinese Seller-Buyer Relationships

    SU, C. (Principal Investigator / Project Coordinator), YANG, Z. (Co-Principal Investigator) & ZHOU, N. (Co-Principal Investigator)

    1/04/08 → 3/02/12

    Project: Research

  17. SRG: Exploring the Governance Mechanisms of Quasi-integration in Marketing Channels

    YANG, Z. (Principal Investigator / Project Coordinator), SU, C. (Co-Principal Investigator) & CAI, A. S. (Co-Investigator)

    1/04/08 → 16/07/10

    Project: Research

  18. Ger/HKJRS: Antecedents and Consequences of Trust in Relational Service Exchange: Individualistic vs. Collectivisitic Cultures

    YANG, Z. (Principal Investigator / Project Coordinator), Fam, K.-S. (Co-Investigator) & Wangenheim, F. V. (Co-Investigator)

    1/01/08 → 28/04/09

    Project: Research

  19. SRG: Exploring the Mechanism of Relational Governance: Its Structures, Processes, and Effects on Buyer’s Costs

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & SU, C. (Co-Investigator)

    1/04/07 → 8/04/10

    Project: Research

  20. GRF: Institutional Distance, Governance Strategy, and Performance in Marketing Channels

    YANG, Z. (Principal Investigator / Project Coordinator), HYMAN, M. R. (Co-Investigator) & ZHOU, N. (Co-Investigator)

    1/01/07 → 4/03/10

    Project: Research

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