Prof. YANG Zhilin (楊志林)

My primary research interests include ESG and marketing, governance strategies in marketing channels, institutional theory, business network analysis, and service marketing. 

I have been listed in Stanford's list of the top 2% most cited scientists in the world since 2022. In recognition of my research contributions, I was awarded the University Research Excellence Award and College Research Excellence Award in 2013. My research has garnered several prestigious awards, including the Emerald Citations of Excellence in 2015, IBM Best Paper Award Finalist from the Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited, with 5,928 citations ISI, 7,859 from Scopus, and 20,010 from Google Scholar as of June 30, 2024.

Since joining CityU in 2001, I have published over 120 articles in various prestigious academic journals, including the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, MIS Quarterly, Organization Science, Journal of Operations Management, and American Journal of Sociology. In addition, I have had over 40 conference presentations and proceedings.

I currently serve as the Editor-in-Chief of the Journal of Business-to-Business Marketing and as an Associate Editor of the European Journal of Marketing. I served as EIC of the Asian Journal of Business Research from 2011 to 2022, , and a member of the editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, International Marketing Review, and International Journal of Emerging Markets. I have served ad hoc reviewer for over 40 journals and conferences.

I have received 37 research grants and served as a principal investigator for 30 grants, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over the years, I have been invited by more than 30 universities to deliver quality seminars.

I have served as a supervisor for over 60 doctoral students, including professional doctoral students who are successful entrepreneurs. In addition to my academic work, I have built extensive connections with business communities, particularly in China, by providing business training and consulting services for many Chinese firms and multinational enterprises.

Marketing Strategy
Marketing Channel Management
Customer Value and Customer Loyalty
Service Quality and Customer Satisfaction in Electronic Commerce