Prof. YANG Zhilin (楊志林)

PhD - Marketing
MA - International Business
BA - Accounting

Visiting address
Phone: +852 34424644

Author IDs

Willing to take PhD students: yes


My main research interest areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing. 

I have received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 4,276 from ISI, 6,300 from Scopus, and 16,226 from Google Scholar as of 08/07/2022).

Since joined CityU in 2001, I have published over 110 articles in various decent academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Operations Management, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Business Research, and Psychology and Marketing. In addition, I have had over 40 conference presentations and proceedings.

I have been serving as an Editor-in-Chief of the Journal of Business-to-Business Marketing and Asian Journal of Business Research, an Associate Editor of the European Journal of Marketing, and a member of editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2014), Journal of Business Research (2013), International Marketing Review (2019), and International Journal of Emerging Markets (2020). I have served ad hoc reviewers for over 40 journals and conferences.

I have received 35 research grants and served as a principal investigator for 28 grants, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over years, I have been invited by more than 20 universities to deliver quality seminars.

In addition, I have built extensive connections with business communities especially those in China by providing business training and consulting services for many Chinese firms and multi-national enterprises.

Research Interests/Areas

Marketing Strategy
Marketing Channel Management
Customer Value and Customer Loyalty
Service Quality and Customer Satisfaction in Electronic Commerce