Dr. MA Zewei (馬澤威)


Dr. Mac Ma obtained his MPhil and PhD from The City University of Hong Kong. Trained as a social psychologist, Mac utilizes a mixture of social and evolutionary psychological theories to investigate human psychological and behavioral changes at both the individual and group levels from an interdisciplinary perspective in an attempt to yield research findings which are informative to both the academic community and government policymakers.

Mac’s research interests center around: 1) social psychology (e.g., personal values, collective action, and interpersonal relationships); 2) socioecological psychology (e.g., interactions between everyday environments and human psychology); and 3) health promotion (e.g., infectious disease preventive behaviors, physical health enhancing behaviors, causes and consequences of online sexual behaviors).  

Mac utilizes a combination of research methods to collect data from various sources  (questionnaire survey, experiment, text, archive, and web search engines) to answer various research questions: 1) changes of personal values and their effects on subsequent behavioral changes; 2) psychological and behavioral changes in response to heightened infectious-disease threat and their effects on predicting real world disease prevalence and mortality; 3) the effects of chronic illnesses (e.g., hypertension and diabetes) on psychological and behavioral changes; and 4) the effects of everyday environments (air quality, road traffic, and living space) on human psychological and behavioral changes.

Mac is particularly interested in using objectively big data to reach more convincing evidence regarding the relationship between psychology and life.


  • SS3710 Psychology of Childhood and Adolescence

  • SS5759 Educational Assessment and Evaluation

Research Interests/Areas

  • Personal values
  • Collective action
  • Cultural dynamics
  • Interpersonal relationships
  • Infectious-disease prevention psychology and behavior
  • Influences of human psychology and behaviors on natural and social habitats
  • Quantitative research methods