LU Yusheng (盧渝生)

Research Output

  1. 2024
  2. Published

    Strategic live streaming choices for vertically differentiated products

    Lu, Y. & Duan, Y., Jan 2024, In: Journal of Retailing and Consumer Services. 76, 103582.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 4
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