Dr. WANG Yunhui (王芸輝)

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Research Output

  1. 2023
  2. Published

    Fashion in Live Streaming E-Commerce: The Effects of Visceral and Behavioral Design on Product Sales

    Wang, S., Wang, Y., Liu, J. & Wang, Y., Jul 2023, PACIS 2023 Proceedings. Association for Information Systems, 205

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

    Check@CityULib
  3. Published

    Top management team internal social capital, market dynamics and business model design: a dynamic managerial capability perspective

    Wang, Y., Yi, Y. & Wei, Z., 17 Jan 2023, In: Management Decision. 61, 1, p. 97-119

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
    Check@CityULib
  4. 2022
  5. Published

    The Sales Impact of Storytelling in Live Streaming E-Commerce

    Wang, Y., Liu, J. & Fang, Y., Dec 2022, ICIS 2022 Proceedings. Association for Information Systems, 7. (International Conference on Information Systems, ICIS).

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

    Scopus citations: 1
    Check@CityULib
  6. Published

    Visual Communication and Fashion Popularity Contagion in Social Networks

    Li, X., Wang, Y., Liu, J. & Hui, X., Dec 2022, ICIS 2022 Proceedings. Association for Information Systems, 15

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

    Check@CityULib
  7. 2021
  8. Published

    Storytelling in E-marketplace Live Streaming: The Effects of Narrative Content and Delivery on Sales Performance

    Wang, Y., Liu, J. & Fang, Y., Jul 2021, PACIS 2021 Proceedings. Association for Information Systems (AIS), 349

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

    Check@CityULib
  9. Published

    Live Streaming E-commerce: The Impact of the Intensity, Duration, and Phases of Peak Interaction on Sales Performance

    Wang, Y., Liu, J. & Fang, Y., Jun 2021, The 14th China Summer Workshop on Information Management (CISWIM). 6 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

    Check@CityULib