Miss WANG Yunhui (王芸輝)
Research Output
- 2023
- Published
Top management team internal social capital, market dynamics and business model design: a dynamic managerial capability perspective
Wang, Y., Yi, Y. & Wei, Z., 17 Jan 2023, In: Management Decision. 61, 1, p. 97-119Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- 2022
- Published
The Sales Impact of Storytelling in Live Streaming E-Commerce
WANG, Y., LIU, J. & FANG, Y., Dec 2022, International Conference on Information Systems 2022 Proceedings. Association for Information Systems (AIS), 1678Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
Visual Communication and Fashion Popularity Contagion in Social Networks
Li, X., Wang, Y., Liu, J. & Hui, X., Dec 2022, ICIS 2022 (International Conference on Information Systems) ICIS 2022 Proceedings. 15Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- 2021
- Published
Storytelling in E-marketplace Live Streaming: The Effects of Narrative Content and Delivery on Sales Performance
Wang, Y., Liu, J. & Fang, Y., Jul 2021, PACIS 2021 Proceedings. Association for Information Systems (AIS), 349Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
Live Streaming E-commerce: The Impact of the Intensity, Duration, and Phases of Peak Interaction on Sales Performance
Wang, Y., Liu, J. & Fang, Y., Jun 2021, The 14th China Summer Workshop on Information Management (CISWIM). 6 p.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
