Prof. LIU Yu-li (劉幼琍)

EDUCATION

Ph.D. in Telecommunications, Indiana University

M.A. in Communications, Washington State University

B.A. in English, Tamkang University

ACADEMIC EXPERIENCES

1. Vice President for Research and Development, National Chengchi University (2014-2018).
2. Executive Director of Top University Program Office, National Chengchi University (2015-2018).
3. Director, International Master's Program in International Communication Studies National Chengchi University, Taiwan (2010-2013).
4. Chairperson, Department of Radio and TV, National Chengchi University, 1994.8- 1996.7.

PROFESSIONAL EXPERIENCES

1. Commissioner, National Communications Commission (equivalent to the Federal Communications Commission in the US), Taiwan, (2006.2-2008.2)
2. President, Chinese Communications Commission (2011-2013)
3. President, Taiwan Communications Society (2014-2018).
4. Reporter, Chinese Television System, 1988-1989.
5. Executive producer, Chinese Television System, 1985-1987.
6. Announcer, reporter, English Section, Broadcasting Corporation of China, 1983-1987 (overlap with CTS for two years).

Prof. Yu-li Liu joined City University of Hong Kong as Head of the Department of Media and Communication in August 2019. Prior to joining CityU, she was the Distinguished Professor at National Chengchi University (NCCU) in Taiwan. From 2014-2018, she served as the Vice President for Research and Development and Executive Director of Top University Program Office of NCCU. She also served as the Director of International Master’s Program in International Communication Studies (IMICS) of NCCU from 2010 to 2013 and chairperson of the Radio and TV Department of NCCU from 1994 to 1996.

Prof. Liu earned her Ph.D. degree in telecommunications at Indiana University in 1992. She taught at NCCU for 27 years. In addition to teaching, Prof. Liu had experiences of working for the government and the media. She served as one of the first-term Commissioners of the National Communications Commission from 2006 to 2008. She was a Fulbright scholar and visiting professor of George Washington University, Fudan University, Renmin University, Nanyang Technological University, Keio University, City University of Hong Kong, Boston University, University of Oxford, and Waseda University.

From 2013 to 2018, Prof. Liu was awarded the Distinguished Research Award by the Ministry of Science and Technology (MOST) every year (6 times). In 2013, she earned the Excellent Research Award by NCCU. In 2014 and 2019, she earned the Best Service Award by NCCU. In 2014 and 2017, she was awarded the Distinguished Professor position by NCCU (2014-2017)(2017-2020). Prof. Liu has received grants from U.S. Fulbright Foundation, Interchange Association of Japan, and Taiwan’s MOST for research projects in the areas of convergence, broadband networks, digital TV, telecommunications policy, OTT business model and regulation, and big data and consumer privacy in Taiwan.

Prof. Liu served as President of Chinese Communication Association (a worldwide communication association) for two years (2014-2016). She also served as the President of Taiwan Communication Society for 4 years. She is a board member of the International Telecommunication Society (ITS). She also serves as a member of the editorial board at four SSCI journals (Telecommunications Policy, Asian Journal of Communication, Chinese Journal of Communications, and Journal of Broadcasting and Electronic Media) and Journal of Digital Media & Policy. Prof. Liu’s research interests include digital broadcasting, broadband communications, telecom and media law and regulation, IPTV and mobile TV, OTT TV, convergence, big data, telecommunications and media management, and AI ethics and governance. She has published numerous books such as Policy and Marketing Strategy for Digital Media (co-edited with Robert Picard, published by Routledge), Big Data and Future Communication (in Chinese), OTT TV’s Innovative Services, Business Model, and Law & Policy (in Chinese), Multi-channel TV and Audience (in Chinese), Cable TV Management and Programming Strategy (in Chinese), Cable TV Programming and Policy in China (in Chinese), Radio and TV, Telecommunications (in Chinese), etc.

Prof. Liu also had working experiences in the media. She was an English reporter of the Overseas Department of the Broadcasting Corporation of China (1983-1987) and executive producer, editor and reporter of Chinese Television System (CTS, 1987-1989). She was appointed as a Board Member of the Radio Taiwan International. She was a member of the Media Ethics Commission of three TV stations: CTS, TVBS, and Eastern TV Channel.

• Communication Law and Ethics
• Policy and Regulations of New Media
• Media and Communication in the Digital Age
• New Media in Greater China
• Media Business Model and Marketing Strategy
• The Ecology of Telecommunications and Media
• Convergence: Opportunities and Challenges

1. Distinguished Professor, NCCU (2017/08-2020/07)
2. Distinguished Professor, NCCU (2014/08-2017/07)
3. Distinguished Service Award, NCCU (2017)
4. Distinguished Service Award, NCCU (2014)
5. Academic Research Award, NCCU (2013)
6. Distinguished Research Award, Ministry of Science and Technology (2018)
7. Distinguished Research Award, Ministry of Science and Technology (2017)
8. Distinguished Research Award, Ministry of Science and Technology (2016)
9. Distinguished Research Award, Ministry of Science and Technology (2015)
10. Distinguished Research Award, Ministry of Science and Technology (2014)
11. Distinguished Research Award, Ministry of Science and Technology (2013)
12. 2016 Outstanding Service Award, Chinese Communication Association
13. Interchange Association, Japan (IAJ) Fellowship (2009)
14. Distinguished Digital Learning Course, NCCU (2010)
15. Excellent International Research Award, NCCU (2008)
16. Excellent Experimental Teaching Award, NCCU (2008)
17. Tier Three Service Award, NCCU (2003)
18. Fulbright Foundation Scholar, 2002-2003.
19. National Science Council Research Grant (abroad), 2002.
20. Multi-channel TV and Audience was awarded National Science Council Research Award (A Class) in 1998. (National Science Council is the highest national research government agency and the most distinguished one in Taiwan, R.O.C.).
21. “The Needs and Viewing Behavior of the Hakka and the aborigines” was awarded National Science Council Research Award (A Class) in 1999.
22. “Dial-a-Porn Services in Taiwan: A Legal Perspective” was awarded National Science Council Research Award (A Class) in 2000.
23. Scholarship, 1989-1990, Department of Telecommunication, Indiana University.
24. Associate Instructor Scholarship, 1990-1992, Department of Telecommunication, Indiana University.
25. Exchange Student Scholarship, 1981-1982, Washington State University.

1. Member of the Editorial Board of Telecommunications Policy (SSCI)
2. Member of the Editorial Board of Asian Journal of Communications (SSCI)
3. Member of the Editorial Board of Chinese Journal of Communication (SSCI)
4. Member of the Editorial Board of Journal of Broadcasting and Electronic Media (SSCI)
5. Member of the Editorial Board of International Journal of Digital TV (now published as Journal of Digital Media & Policy).
6. Member of the Editorial Board of Journal of Information Policy
7. Board member, International Telecommunication Society (ITS), 2007-Present
8. Former Member of the Editorial Board of Human Communication Research (SSCI)
9. Chair, Marketing and Promotion Committee, ITS (2011-2016)
10. Chair, Communication Research as Collaborative Practice Award Committee, ICA (2011-2012).
11. Board member at large, International Communications Association, 2006-2008.
12. Board member, International Communications Policy South, 2007-2008.
13. President, Chinese Communications Association (2013-2015).
14. President, Taiwan Communications Society (2014-2018).
15. Commissioner of the National Press Council of the ROC.
16. Member, News Ethics Committee, TVBS
17. Member, News Ethics Committee, Eastern TV
18. Member, News Ethics Committee, Chinese Television System
 

Research grants from Taiwan’s Ministry of Science and Technology (MOST) & National Science Council (renamed MOST) (conducted in Chinese)

1. Liu, Y.L. (2017.8-2019.7). The Privacy Protection of Big Data Application: Using Telecom Services and Their Innovative Applications as Examples. Ministry of Science and Technology. MOST 106-2410-H-004-130-SS2 (2-year project).
2. Liu, Y. L. (2015.08-2016.07). Big Data, Media and Consumer: Market Competition and Consumer Privacy Protection.  Ministry of Science and Technology. MOST 104-2410-H-004-142-.
3. Liu, Y. L. (2013.8-2015.7). The Business Model and Regulatory Issues of the OTT Video Services (2). Ministry of Science and Technology.  NSC 102-2410-H-004-086-MY2 (2-year project).
4. Liu, Y. L. (2011.5-2013.4). Law and Policy Research of Digital Convergence: Communications Platforms and Content-related Issues (2). Ministry of Science and Technology (2-year project).
5. Liu, Y. L. (2010.8-2011.10). Self-Regulation, Co-regulation and Ombudsman: Media Accountability Principles and Practices.  National Science Council.
6. Liu, Y. L. (2009.8-2010.10). Convergent Communications Law in the Digital Age: Examining the Transition and Implementation of the Layer Model and the Horizontal Regulation in Taiwan. National Science Council.
7. Liu, Y. L. (2006. 8-2007.7). The Impact of VOD and Interactive TV on Audience - The Replacement Effect of the Digital Television Platforms.  National Science Council. NSC 95-2412-H-004-015-KGS.
8. Liu, Y. L. (2001/8/1-2002/7/31), Service Quality and User Satisfaction of the Broadband Communication Services. National Science Council, Executive Yuan. NSC 90-2412-H-004-014-SSS.
9. Liu, Y. L. (2000/8/1-2001/7/31). The Development of Broadband Communication and Its User Behavior. National Science Council. NSC-89-2412-H-004-035, Executive Yuan.
10. Liu, Y. L (1996.12).The Application of Interactive Cable TV Services in Taiwan.  National Science Council, Executive Yuan.  NSC-85-2412- H-004-008.
11. Liu, Y. L. (1994. 10). The Impact of Communications Technology on Communication Law and the Governing Agencies. National Science Council, Executive Yuan. NSC-82-0301-H-004-051.

Research Grants from other government agencies (conducted in Chinese)

1. Liu, Y. L., et al. (2016). The Innovative Service, Business Model, and Policy and Regulation of Over-the-Top Services, College of Communication, National Chengchi University, Top University Research Grant, Ministry of Education.
2. Liu, Y. L., et al. (2014-2015). Big Data and Future Communication, College of Communication, National Chengchi University, Top University Research Grant, Ministry of Education.
3. Liu, Y. L., et al. (2013). International Digital TV and New Media Policy and Development Strategies, College of Communication, National Chengchi University, Top University Research Grant,  Ministry of Education.
4. Liu, Y. L., et al. (2012). Digital TV and New Media Platform Policy, College of Communication, National Chengchi University, Top University Research Grant,  Ministry of Education.
5. Liu, Y. L., et al. (2004). The Study of the Digital Policy and the Promotion Strategy of Digital Cable TV in Eight Countries, Government Information Office project. 
6. Liu, Y. L., et al. (2003). The Viewing Behavior and Satisfaction of Cable TV Subscribers.  Government Information Office project.
7. Liu, Y. L. (1998. 6). The Audience Perception on TV Violence and Indecent Programs, Tainan County Government.
8. Liu, Y. L. & Mei-chi Liu (1997. 11). Multi-channel TV Management: The Issues and Solutions. Research, Development and Evaluation, Executive Yuan.
9. Liu, Y. L. (1997. 8). The Study of Hakka’s Uses and Gratification of the Electronic Media.  Council for Cultural Affairs, Executive Yuan.
10. Liu, Y. L. & Shih-hao Shih (1997. 4).The Study of the Proposed Amendment of the Broadcasting Act. The Center of Law-making and Consulting, Legislative Yuan.
11. Liu, Y. L. (1996.10). The Study of  Aborigenes’ Uses and Gratification of the Electronic Media.  Council for Cultural Affairs, Executive Yuan.
12. Liu, Y. L. & Chung-chuan Yang (1996. 6). The Policy of Close Caption in Taiwan. The Bureau of the Industry, The Ministry of Economics.
13. Liu, Y. L. (1994.2). Cable TV Programming and the Regulations in China. Mainland Affairs Council, Executive Yuan.

Research Grants from International agencies (USA, Japan)

1. Liu, Y. L. (2002-2003). The Convergence of Broadcasting, Cable TV, Telecommunication, and Internet: from the Perspectives of Regulation, Market, and Technology.  National Science Council, Fulbright Foundation (USA).
2. Liu, Y. L. (2009). The Impact of Convergence on the Telecommunications Law and Broadcasting-Related Laws: A Comparison between Japan and Taiwan.  Interchange Association, Japan (IAJ).

Research Grants from the Industry and other organizations and agencies (conducted in Chinese)

1. Liu, Y. L. & Liu, P.L. (2013.1-2013.11). Research of Network Neutrality and Its Impact on ISPs. Data Communication Branch, Chung Hwa Telecom.
2. Liu, Y. L. (2005.6-11). The Study of the Convergence Law.  Institute for Information Industry.
3. Liu, Y. L., C. H. Chen & K. L. Wang (2000. 12). A Study of the Cable TV Rate after the Adoption of Tiering System. The Association for Development of Cable TV and Broadband Network.
4. Liu, Y. L. & . H. C. Chen (2000. 10). The Marketing Strategies of the American Radio Stations: A Case Study of the RAB. The ROC Radio and TV Association.
5. Liu, Y. L. & C. H. (2000. 9). A Survey of the Satisfaction of Cable TV Subscribers. The Association for Development of Cable TV and Broadband Network. 
6. Liu, Y. L. & Mei-hwei Lin (1994. 8). A Study of Taiwan Audience’s Perception of Mainland Chinese Satellite TV programs. Straits Exchange Foundation.
7. Liu, Y. L. & Y. Tsai (1993. 12). TV Program Quality and Scheduling Strategies. Television-Culture Research Committee.