Dr. SUN Yongqiang (孫永強)

Research Output

  1. 2017
  2. How virtual reality affects perceived learning effectiveness: a task–technology fit perspective

    Zhang, X., Jiang, S., Ordóñez de Pablos, P., Lytras, M. D. & Sun, Y., 2017, In : Behaviour and Information Technology. 36, 5, p. 548-556

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 17
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  3. Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement

    Jin, W., Sun, Y., Wang, N. & Zhang, X., 2017, In : Internet Research. 27, 2, p. 408-427

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 23
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  4. 2015
  5. From e-learning to social-learning: Mapping development of studies on social media-supported knowledge management

    Zhang, X., Gao, Y., Yan, X., de Pablos, P. O., Sun, Y. & Cao, X., Oct 2015, In : Computers in Human Behavior. 51, Part B, p. 803-811

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 65
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  6. 2014
  7. Published

    Understanding users' satisfaction with social learning network

    Xu, Y., Sun, Y., Ma, J. & Liu, O., Jun 2014, Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014. Pacific Asia Conference on Information Systems

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 1
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  8. Published

    Norm of reciprocity, reciprocal benefits, and reciprocal relationships: A revisit of the role of reciprocity in knowledge sharing

    Sun, Y., Peng, Z., Lim, K. H. & Wang, W. M., 2014, 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014. Association for Information Systems

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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  9. 2013
  10. Published

    The dark side of elderly acceptance of preventive mobile health services in China

    Guo, X., Sun, Y., Wang, N., Peng, Z. & Yan, Z., Mar 2013, In : Electronic Markets. 23, 1, p. 49-61

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 85
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  11. Published

    Solving the distinctiveness - Blindness debate: A unified model for understanding banner processing

    Sun, Y., Lim, K. H. & Peng, J. Z., Feb 2013, In : Journal of the Association of Information Systems. 14, 2, p. 49-71

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 17
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  12. 2012
  13. Published

    User satisfaction with information technology service delivery: A social capital perspective

    Sun, Y., Fang, Y., Lim, K. H. & Straub, D., Dec 2012, In : Information Systems Research. 23, 4, p. 1195-1211

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 91
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  14. Published

    A technology-individual contingency perspective of mobile technostress: The moderating role of personality

    Yin, C., Lim, K. H., Sun, Y. & Zhao, D., 2012, 18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 4.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 1
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  15. 2010
  16. Published

    Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation

    Sun, Y., Lim, K. H., Jiang, C., Peng, J. Z. & Chen, X., Nov 2010, In : Computers in Human Behavior. 26, 6, p. 1614-1624

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 58
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  17. 2009
  18. Published

    Does content relevance lead to positive attitude toward websites? exploring the role of flow and goal specificity

    Jiang, C., Lim, K. H., Sun, Y. & Peng, Z., 2009, 15th Americas Conference on Information Systems 2009, AMCIS 2009. Vol. 10. p. 6451-6460

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 4
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  19. Published

    Exploring effective advertising strategies: The roles of formats, content relevance and shopping tasks on ad recognition

    Jiang, C., Lim, K. H. & Sun, Y., 2009, ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 3
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  20. Published

    Using social network analysis as a strategy for E-commerce recommendation

    Xu, Y., Ma, J., Sun, Y., Hao, J., Sun, Y. & Zhao, D., 2009, PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 16
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  21. 2008
  22. Published

    Why and when will banner blindness occur? an analysis based on the dual processing theory

    Sun, Y., Lim, K. H., Peng, J. Z., Jiang, C. & Chen, X., 2008, 14th Americas Conference on Information Systems, AMCIS 2008. Vol. 4. p. 2326-2334

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Scopus citations: 3
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