Personal profile
Author IDs
ORCID iD: 0000-0002-6244-6564
Scopus Author ID: 57224685251
Impact
Qualifications (Brief)
PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)
Research Interests/Areas
- Digital Marketing
- Online Retail
Teaching
- Digital Marketing
- Marketing Modelling
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
Fingerprint
- 1 Similar Profiles
Collaborations from the last five years
Research output
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Augmented Reality in Retail and Its Impact on Sales
Tan, Y.-C., Chandukala, S. R. & Reddy, S. K., Jan 2022, In: Journal of Marketing. 86, 1, p. 48-66 19 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
252 Link opens in a new tab Citations (Scopus) -
How Augmented Reality Can — and Can’t — Help Your Brand
Chandukala, S. R., Reddy, S. K. & Tan, Y.-C., 29 Mar 2022, In: Harvard Business Review. OnlineResearch output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
Projects
- 1 Finished
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ECS: Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value
TAN, Y. C. (Principal Investigator / Project Coordinator)
1/09/21 → 10/09/25
Project: Research
Prizes
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2022 AMA/Marketing Science Institute/H. Paul Root Award
TAN, Y. C. (Recipient), 2022
Prize: RGC 64B - Prizes and awards
Supervised Students
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Mr. Zeming REN, 任澤銘
- Department of Marketing
- College of Business - P/T Research Assistant
Person: P/T Research Assistant, Doctor of Philosophy (Student)