Dr. TAN Yong Chin (陳勇錦)

Research Output

  1. 2022
  2. Published

    How Augmented Reality Can — and Can’t — Help Your Brand

    Chandukala, S. R., Reddy, S. K. & Tan, Y., 29 Mar 2022, In: Harvard Business Review. Online

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

    Check@CityULib
  3. Published

    Augmented Reality in Retail and Its Impact on Sales

    Tan, Y., Chandukala, S. R. & Reddy, S. K., Jan 2022, In: Journal of Marketing. 86, 1, p. 48-66

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 10
    Check@CityULib