Prof. TAN Yong Chin (陳勇錦)

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Research Output

  1. 2022
  2. Published

    How Augmented Reality Can — and Can’t — Help Your Brand

    Chandukala, S. R., Reddy, S. K. & Tan, Y.-C., 29 Mar 2022, In: Harvard Business Review. Online

    Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

    Check@CityULib
  3. Published

    Augmented Reality in Retail and Its Impact on Sales

    Tan, Y.-C., Chandukala, S. R. & Reddy, S. K., Jan 2022, In: Journal of Marketing. 86, 1, p. 48-66

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 181
    Check@CityULib