Dr. TAN Yong Chin (陳勇錦)

PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)

Assistant Professor, Department of Marketing

Other Links

Visiting address

LAU-10-221

yc.tan@cityu.edu.hk

Phone: +852 34428812

Author IDs

ORCID iD: 0000-0002-6244-6564
Scopus Author ID: 57224685251

Research Interests/Areas

Digital Marketing
Online Retail

Teaching

Digital Marketing
Marketing Modelling