Dr. LI Yiyan Stella (李藝燕)

Research Output

  1. 2018
  2. Published

    Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, 1, p. 52-68

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 17
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  3. Presented

    Social Innovation in Emerging Economies: An Ecosystem Built on the Collaboration Between Firms and Government-Sponsored Institutions (GSI), and Knowledge Sharing

    Li, S. Y., Zhu, J. J. & Andrade, M., 1 Jun 2018, (Presented).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperpeer-review

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  4. 2017
  5. Published

    Ideator Expertise and Cocreator Inputs in Crowdsourcing-Based New Product Development

    Zhu, J. J., Li, S. Y. & Andrews, M., Sep 2017, In: Journal of Product Innovation Management. 34, 5, p. 598-616

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 32
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  6. Published

    Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences

    LI, S. Y., WEI, L. & Zhu, J. J., 22 Jun 2017.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  7. Published

    A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community

    LI, Y. S., CHAN, K. W., Zhu, J. J. & WEI, L., May 2017.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  8. 2016
  9. Published

    Relation between Idea Quality and Idea Implementation and Its Contingency Factors in Idea Crowdsourcing Context

    LI, Y., Zhu, J. & Chan, W., 16 Jun 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  10. Published

    Ideator Expertise and Cocreator Inputs in Crowdsourced Product Cocreation

    Zhu, J., LI, S. Y. & Andrews, M., 10 Jun 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  11. 2015
  12. Published

    Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2015, In: Journal of Interactive Marketing. 31, p. 42-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 50
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  13. 2013
  14. Published

    Customer Ideation Participation, Others’ Feedbacks, and Ideation Success in Crowdsourcing

    LI, Y., 17 Jun 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  15. 2012
  16. Published

    How Social Media Transforms Idea Co-Creation: The Influence of Social Network on Idea Generation in Crowdsourcing

    Zhu, J., LI, Y. & Chan, K. W., 25 Jun 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31B_Invited conference paper (non-refereed items)

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  17. Published

    Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective

    Zhu, J., Chan, K. W. & LI, Y., 7 Jun 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  18. Published

    How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing

    Chan, K. W., LI, S. Y. & Zhu, J., 2 Jun 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31A_Invited conference paper (refereed items)peer-review

    Check@CityULib
  19. 2011
  20. Published

    Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent

    Hung, K., Li, S. & Tse, D., 1 Oct 2011, In: Journal of Advertising. 40, 3, p. 99-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 84
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  21. Published

    Does Glocalization Matter: Foreign Firm Branding Strategies in China

    Hung, K., LI, Y. & Tse, D. K., 18 Jun 2011.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31A_Invited conference paper (refereed items)peer-review

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  22. 2010
  23. Published

    Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

    Chan, K. W. & Li, S. Y., Sep 2010, In: Journal of Business Research. 63, 9-10, p. 1033-1040

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 253
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  24. Published

    Effects of New Media versus Conventional Marketing Efforts in Shaping Consumer Brand Choices in China

    Hung, K. & LI, Y., 25 Jun 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31B_Invited conference paper (non-refereed items)

    Check@CityULib
  25. Published

    Assessing the Salience and Differential Impacts of Reflexive Learning in Various Contexts

    LI, Y., 17 Jun 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  26. 2009
  27. Published

    A Netnography of Beauty-Care Virtual Community: Implications for Impacts of eWOM in Virtual Communities

    LI, Y., 26 Mar 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  28. Published

    Online Trust: Enhancing Weak-tie WOM in Virtual Communities

    LI, Y. & Hung, K., 26 Mar 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  29. 2008
  30. Published

    Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study

    LI, Y. & Hung, K. H., 12 Jun 2008.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
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