Prof. HUANG Yi-hui (黃懿慧)

Visiting address
Phone: +852 34428736

Author IDs



  • M.S., Public Relations, University of Maryland, USA
  • Ph.D., Mass Communication, University of Maryland, USA

Professional Experience

  • Chair Professor of Communication and Media, Department of Media and Communication, City University of Hong Kong, Jan. 2020-present
  • Emeritus Professor, School of Journalism and Communication, The Chinese University of Hong Kong, Jan. 2021-present
  • Professor, School of Journalism and Communication, The Chinese University of Hong Kong, Jan. 2008-Jan. 2021
  • Professor, Department of Advertising, National Chengchi University, Taiwan.
  • Associate Professor, Dept. of Advertising, National Chengchi University.
  • Associate Professor, Dept. of Mass Communication, Fu Jen University.


Yi-Hui Christine Huang (Ph.D., University of Maryland) is Chair Professor of Communication and Media. She currently serves as Associate Dean of College of Liberal Arts and Social Sciences (CLASS) and Director of City University of Hong Kong Press. 

She is elected ICA Fellow in 2021 in recognition of distinguished scholarly achievement. She is the first Chinese female and the eighth Chinese person appointed ICA Fellow since the Association’s establishment in 1950s.

Prof. Huang's research areas include strategic communication, risk communication in health and technology, crisis communication, relationship management and conflict resolution, and cross-cultural communication. She has received multiple international research awards including 40 Top Papers and other commendations for research. Moreover, she received the 2012 Vice-Chancellor’s Exemplary Teaching Award at CUHK and the Exemplary Teaching Award, Faculty of Social Science, CUHK, in 2012 and 2016.

She currently serves as Editor for Communication and the Public (ESCI) and Communication and Society (TSSCI). She also serves as Associate Editor for Journal of Emergency Management and Disaster Communications. In addition, she serves as an editorial board member for more than 10 major international SSCI journals, such as Journal of Communication, Journal of Public Relations Research, and Public Relations Review.

In the past decades, she has published more than 200 papers in top-tier journals and delivered 22 international keynotes and more than 100 conference presentations.

She also has been an active contributor to the academic and professional communities. For example, she served as the Vice President of the Chinese Communication Society of the Republic of China.

Research Interests/Areas

  • Strategic communication management in Chinese societies
  • Risk communication in health and technology
  • Crisis communication and management
  • Relationship management and conflict resolution
  • Cross-cultural communication


  1. Strategic Interdisciplinary Research Grant (SIRG) (2023/04 to 2025/03). HK$300,000 (US$38,220). Techare for the Elderly: An Empirical Study on the Digital Capital and its Impacts on Smart-aging in the Post-COVID Hong Kong (7020080). Co-Principal Investigator.
  2. Strategic Research Grant (2022/09 to 2024/08). HK$100,000 (US$12,740). Trust-risk Management during the COVID-19 Public Health Crisis: A Cross-cultural and Longitudinal Study (7005820). Principal Investigator
  3. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$320,000 (US$40,766). Pandemic Fatigue: Challenges in the Post-pandemic Era in Chinese Societies. Principle Coordinator.
  4. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$320,000 (US$40,766). The cognitive underpinning of linguistic encodings of discourse sentiment and its application in healthcare communication. Co-Principle Investigator.
  5. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$221,500 (US$28,218). Enhancing the measurements of risk perception and pandemic vulnerability in developed economies. Co-Principle Investigator.
  6. Strategic Interdisciplinary Research Grant (SIRG) (2022/05 to 2024/04). HK$300,000 (US$38,220). What's Driving Autonomous Vehicle Resistance? Trust, Technological Risk and Legal Challenges to Autonomous Vehicle Adoption (7020035). Principle Coordinator.
  7. Strategic Interdisciplinary Research Grant (SIRG) (2022/05 to 2024/04). HK$200,000 (US$25,480). Applying Appraisal Theory to Sentiment Assessment in Public Health (7020036). Co-Principle Investigator.
  8. CityU Central Funding (2022/05 to 2024/12). HK$1,484,000 (US$189,054). Tracking Public Opinion on Critical Issues in Hong Kong (9610573). Principle Investigator.
  9. The Hong Kong Jockey Club Disaster Preparedness and Response Institute (HKJCDPRI) (2022/02 to 2022/08). HK$565,750 (US$72,074). Enhancing risk communication with socially marginalized groups: a study on the inclusiveness of ethnic minority in risk communications during COVID-19 (TH2116588). Co-Investigator.
  10. Strategic Research Grant (2021/09 to 2023/08). HK$99,775 (US$12,711). Public Trust in the COVID Era: A Longitudinal Study of Risk Perception and Crisis Communication (7005703). Principal Investigator.
  11. Collaborative Research Fund (CRF) (2021/06 to 2023/05). HK$3,067,301. (Mis)communication, Trust, and Information Environments: A Comparative Study of the COVID-19 “Infodemics” in Four Chinese Societies. Co-Principal Investigator. [The grant was awarded on a competitive basis.]
  12. Faculty Research Grant (2020/10 to 2023/04). Culture Shift as Viral Symptom: A Study of Cultural Value Change in Hong Kong during the COVID-19 Pandemic (9618019). Principal Investigator.
  13. SGP (2020-5-01 to 2024-04-30). Risk, Communication, and Trust in the Context of a Global Pandemic: A Study of COVID-19 in Three Chinese Societies (9380119). Principal Investigator.
  14. General Research Fund (GRF) (2017-09 to 2021-06). HK$338,600. Picking your poison: An analysis of public risk perception, institutional trust, and crisis communication during food and water-safety crises in risk society (14616617). Principal Investigator. [The grant was awarded on a competitive basis.]


  • COM3408 Integrated Strategic Communication
  • COM5403 Crisis Communication and Management

Services in CityU

  • Associate Dean, College of Liberal Arts and Social Science (CLASS), City University of Hong Kong (2021-03-01 to present)
  • Member, Senate, City University of Hong Kong (2020-01-10 to present)
  • Coordinator, Research Sub-cluster of Risk and Communication, Research cluster of One Health, City University of Hong Kong (2020-01-15 to present)

Editor or Editorial Membership

Selected Editor or Editorial Membership

  1. Editor-in-Chief, Communication and the Public [ESCI journal]
  2. Senior Associate Editor, Journal of Public Relations Research [Leading journal in public relations; SSCI journal]
  3. Editor, Communication and Society《傳播與社會》  [TSSCI journal] [ComAbstract journal] (in Chinese)
  4. Associate Editor, Journal of Emergency Management and Disaster Communication
  5. Founding Editorial Board Member, Journal of International Crisis and Risk Communication (in English)
  6. Vice Editor-in-chiefMass Communication Research [TSSCI journal] (in Chinese)
  7. Deputy Editor-in-chief, Journal of Advertising and Public Relations (in Chinese)
  8. Member, Editorial Board, Journal of Communication [SSCI journal]
  9. Member, Editorial Board, Communication Theory [SSCI journal] 
  10. Member, Editorial Board, Public Relations Review [SSCI  journal]
  11. Member, Editorial Board, Journal of Public Relations Research [SSCI  journal]
  12. Member, Editorial Board, Journal of Business Ethics [SSCI journal]
  13. Member, Editorial Board, International Journal of Environment Research and Public Health [SSCI & SCIE journal]
  14. Member, Advisory Board, Journal of Communication Research and Practice [TSSCI journal]
  15. Member, Editorial Board, Asian Journal of Communication, [SSCI journal]
  16. Member, Editorial Board, International Journal of Strategic Communication (in English) [ComAbstract journal]
  17. Editorial Board, Communication Studies (in English) [ComAbstract journal]
  18. Member, Editorial Board, Communication Theory [SSCI journal]
  19. Member, Editorial Board, Chinese Journal of Communication Research [TSSCI journal] (in Chinese, rated as distinguished journal by the National Science Council)
  20. Member, Editorial Board, Mass Communication Research [TSSCI journal]
  21. Member, Editorial Advisory Board, Communications Booknotes Quarterly Journal
  22. Member, Editorial Board, Journal of Advertising and Public Relations (In Chinese)
  23. Member, Editorial Board, Communication Research Newsletter (In Chinese)



Selected Prizes/Honours

  1. Fellow, International Communication Association
  2. Top Paper Award, Information System Division, the International Communication Association (ICA)
  3. Annual Bilingual Paper Award, Communication & Society (ICA Affiliated Journal), International Communication Association (ICA)
  4. Winner Poster Award, Political Communication Division, the Association for Education in Journalism and Mass Communication (AEJMC)
  5. Outstanding Contribution Award, China International Public Relations Association (CIPRA)
  6. Exemplary Teaching Award, Faculty of Social Science, the Chinese University of Hong Kong
  7. Vice-chancellor’s Exemplary Teaching Award, the Chinese University of Hong Kong
  8. Top Faculty Paper Award, Public Relations Division, the International Communication Association (ICA)
  9. Top Faculty Paper Award, Public Relations Division, The Association for Education in Journalism and Mass Communication (AEJMC)
  10. Best Article Award in Public Relations Scholarship, the PRIDE Awards, the Public Relations Division of the National Communication Association (NCA)
  11. Top Paper Award, Communication Science Division, Public Relations Society of America (PRSA)
  12. Award for Research Distinction, National Chengchi University, Taiwan
  13. Award for Research Excellence, National Chengchi University, Taiwan 
  14. Award for Research Internationalization, National Chengchi University, Taiwan
  15. Fulbright Visiting Scholar Program Award, Harvard University, USA 
  16. Research Visit Program Award (to Harvard University, USA), given by the National Science Council, Taiwan
  17. Research Chair Professorship Award, National Chengchi University, Taiwan
  18. Distinguished Research Award, National Science Council, Taiwan
  19. Research Award, National Science Council, Taiwan



Visiting Appointments

  1. Visiting Professor, Graduate Institute of Mass Communication, National Taiwan Normal University

  2. Visiting Scholar, the Center for East Asia Democratic Studies, National Taiwan University

  3. Visiting Fellow, School of Advertising, Marketing, and Public Relations. QUT School of Business at the Queensland University of Technology

  4. Visiting Scholar, Business School, The University of Queensland

  5. Visiting Professor, The University at Buffalo/Singapore Institute of management (SIM)

  6. Visiting Scholar, Peace and Conflict Studies, University of California, Berkeley, USA

  7. Visiting Professor, Program on Negotiation, Harvard Law School, Harvard University, USA

  8. Fulbright Visiting Scholar Program Award, Harvard Law School, Harvard University, USA

Selected Keynote Speech

  1. Huang, Y. H. (May 24, 2023). Keynote speech on “Navigating Culture-Based Communication: Exploring Four Approaches with Case Illustration,” Digital Communication in Global China: Creativity, Authenticity, and Sustainability, International Communication Association (ICA) Preconference, Toronto, Canada.
  2. Huang, Y. H. (December 2, 2022). Keynote speech on “Technology, Engagement, and Strategic Communication: Cultural Implications and Case Illustrations,” Cross-border between virtual and real reality: New Media studies and their applications, National Yang Ming Chiao Tung University, Taiwan
  3. Huang, Y. H. (July 5, 2021). Keynote speech on “Engagement, Emergency, and Communication Management in COVID-19 Crisis” (新冠疫情下之涉入(捲入)、應急與傳播管理), The 13th "International Frontier Communication Theory and Research Method" Advanced Seminar (2021): Research Innovation in Digital Communication: Theory and Methodology, Zhejiang University, Hangzhou, China. 
  4. Huang, Y. H. (December 26, 2020). Keynote speech on “Engagement and Culture: Theoretical Model and Case Study” (涉入/捲入與文化:理論模型與個案探討), The 6th China Intercultural Communication Forum (2020), Sichuan International Studies University, Sichuan, China.
  5. Huang, Y. H. (July 21, 2020). Keynote speech on “Paradigm Shift in Strategic Communication,” Foreign Expert Series, Zhejiang University, Hangzhou, China. 
  6. Huang, Y. H. (January 8, 2020). Keynote speech on “Branding, corporate core values, and public relations,” presented at the annual conference of China International Public Relations Association (CIPRA), Hainan, China.
  7. Huang, Y. H. (January 10, 2019). Keynote speech on “corporate reputation and business model,” the Research Center of Corporate Reputation in Greater Bay area.
  8. Huang, Y. H. (October, 2018). Keynote speech on “Stakeholder engagement and emergency communication: Cross-cultural lessons” at the International Symposium on Communicating Nuclear and Radiological Emergencies to the Public, organized by the International Atomic Energy Agency (IAEA). October 1-5, Vienna, Austria.
  9. Huang, Y. H. (March, 2018). Keynote speech on “bridging the culture gap in crisis and risk communication” to presented at the annual International Crisis and Risk Communication Conference, Orlando, USA.
  10. Huang, Y. H. (August 18, 2017). Keynote speech on “The development of public relations discipline and paradigm in digital era: Prospective and challenges,” presented at the international conference of Chinese Journalism. Zhengzhou, China. (數位化時代中國公共關係學科與范式的發展:機遇與挑戰)
  11. Huang, Y. H. (April 27, 2017). Invited key-note speech (one among three) on “Communications and Chinese culture,” presented at the International conference held by International Association of Business Communicators (IABC), April, 27, Hong Kong, SAR.
  12. Huang, Y. H. (Dec. 28, 2016). Keynote speech on “The paradigm shift of public relations: Presence, challenges, and prospects from the perspective of legitimacy,” presented at the Asia Pacific Chinese public relations awards and convention, Taiwan/Taipei International public relations Association, December 28-31, 2016.
  13. Huang, Y. H. (Nov. 28, 2014). Keynote speech on “Paradigm shift of public relation: Trust management in a risk society,” keynote speech presented at an International Conference held by Korean Academic Society for Public Relations (KASPR), Seoul, Korea.
  14. Huang, Y. H. (November 22-23, 2014). Invited keynote speech on “Living with Big Data: Urban Image & Public Relations,” delivered at 2014 International Public Relations Summit, Shanghai, China.
  15. Huang, Y. H. (Oct. 1, 2014). Keynote speech on “Crisis Communication in Chinese Context,” presented to the International Communication Association (ICA), Regional Conference in Queensland University of Technology, Australia.
  16. Huang, Y. H. (Feb. 25h, 2014), Keynote speech on “Governing with the Media in the Risk Society,” delivered in an international conference held by School of Journalism and Communication in Tsinghua University, Beijing, China.
  17. Huang, Y. H. (October 26, 2013). Invited speech on “Trust and public relations in risky society,” (「風險社會中的信任與公共關係」) delivered at the 2nd Public Relations Forum in China, Taiwan and Hong Kong, Hangzhou Public Relations Associations, Hangzhou, China
  18. Huang, Y. H. (Nov. 10, 2012), Keynote speech on “Internet, crisis communication, and theoretical challenges,” presented to the bi-annual conference of the Taiwan Academy for Information Society, Taiwan.



Ph.D. Students and their Current Affiliations

  1. Chen Joanne Lyu, Postdoctoral Fellow, Center for Tobacco Control research and Education, the University of California at San Francisco, USA (; PhD Thesis: Unveiling the Mystery of Corporate Social Responsibility (CSR) Effectiveness: Prior CSR Record, Crisis, Domain Fit, and the Mediating Role of Motive Attribution (2014)
  2. Qing Huang, Assistant Professor, College of Media and International Culture, Zhejiang University, China (; PhD Thesis: Institutional Trust Matters: Revisiting the ELM in the Context of Risk Communication in China (2016)
  3. Fang Wu, Associate Professor, School of Media & Communication, Shanghai JiaoTong University, China (; PhD Thesis: Making Peace or Holding a Grudge? The Role of Publics’ Forgiveness in Crisis Communication (2016)
  4. Deya Xu, Assistant Professor, China Institute for Urban Governance, Shanghai JiaoTong University, China (; PhD Thesis: How Can City Image be Cultivated? Understanding the Influence of Media Communication on People’s Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City (2017)
  5. Joanna Qijun He, Assistant Professor, School of Journalism & Communication, Shanghai University, China (; PhD Thesis: Let Context Speak: Exploring Institutional Influence on Corporate Crisis Communication by Incorporating Institutional Logics Perspective (2017)
  6. Christine Huiying Choy, Assistant Professor, Department of Art and Design, Hang Seng University of Hong Kong, Hong Kong (; PhD Thesis: Revisiting the Nature, Roles, and Impacts of Political Public Relations in an Election Campaign: A Cultural Discourse Perspective (2019)
  7. Xiao Wang, Research Fellow, School of Journalism & Communication, Nanjing University, China (; PhD Thesis: Structural logic, longitudinal multiplexity, and normative evolution: An analysis of online and offline emergency collaborative networks in China (2021)