ORCID iD: 0000-0002-2621-9700
Scopus Author ID: 7501570320

Metrics for Academic and Research Impact

Yi-Hui Christine Huang (Ph.D., University of Maryland) is Chair Professor of Communication and Media. She currently serves as Head of Department of Media and Communication. She previously served as Associate Dean of College of Liberal Arts and Social Sciences (CLASS) and Director of City University of Hong Kong Press. 

She was conferred as Senior Research Fellow by Hong Kong Research Grants Council (RGC) in 2024, the first communication scholar to receive the senior research fellowship award.

She was elected ICA Fellow in 2021 in recognition of distinguished scholarly achievement. She is the first Chinese female and the eighth Chinese person appointed ICA Fellow since the Association’s establishment in 1950s.

Prof. Huang's research areas include strategic communication, risk communication in health and technology, crisis communication, relationship management and conflict resolution, and cross-cultural communication. She has received multiple international research awards including 40 Top Papers and other commendations for research. Moreover, she received the 2012 Vice-Chancellor’s Exemplary Teaching Award at CUHK and the Exemplary Teaching Award, Faculty of Social Science, CUHK, in 2012 and 2016.

She currently serves as Editor for Communication and the Public (ESCI) and Communication and Society (TSSCI). She also serves as Associate Editor for Journal of Emergency Management and Disaster Communications. In addition, she serves as an editorial board member for more than 10 major international SSCI journals, such as Journal of Communication, Journal of Public Relations Research, and Public Relations Review.

In the past decades, she has published more than 200 papers in top-tier journals and delivered 22 international keynotes and more than 100 conference presentations.

She also has been an active contributor to the academic and professional communities. For example, she served as the Vice President of the Chinese Communication Society of Taiwan.

1. Senior Research Fellowship Scheme (SRFS) (2025-01 to 2029-12). HK$7,992,660 (US$1,023,663). Navigating Trust in Turbulent Times: Gauging Situational Trust Dynamics Model (STDM) Through A Five-Year Longitudinal Study Across Chinese and Western Societies in Crisis Contexts (9063007, SRFS2425-1H04). Principle Investigator (PI).
2. General Research Fund (GRF) (2025-01 to 2027-12). HK$1,028,942 (US$131,718). From Persistent Distrust to Resilient Trustors: A Six-Year Longitudinal Study of the Contextual and Individual Determinants of Public Trust in Hong Kong (9043780, 11616324). Principle Investigator (PI).
3. CityU Central Funding (2023/09 to 2025/08). HK$300,000 (US$38,220). Weathering the Storm: Building Resilience with Information and Dialogue for Growth and Equality (BRIDGE) (9610662). Principle Investigator (PI).
4. Strategic Research Grant (2023/09 to 2025/08). HK$100,000 (US$12,740). Resilience Building and Pandemic Fatigue in the Post-Pandemic Era: A Trust–Risk Approach (7006022). Principle Investigator (PI).
5. Strategic Research Grant (2023/09 to 2025/08). HK$100,000 (US$12,740). Perceiving Privacy and Technology when Facing Public Health Challenges: Empirical Evidence from China (7006020). Co-Investigator (Co-I).
6. Strategic Interdisciplinary Research Grant (SIRG) (2023/04 to 2025/03). HK$300,000 (US$38,220). Techare for the Elderly: An Empirical Study on the Digital Capital and its Impacts on Smart-aging in the Post-COVID Hong Kong (7020080). Co-Principal Investigator.
7. Strategic Research Grant (2022/09 to 2024/08). HK$100,000 (US$12,740). Trust-risk Management during the COVID-19 Public Health Crisis: A Cross-cultural and Longitudinal Study (7005820). Principal Investigator
8. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$320,000 (US$40,766). Pandemic Fatigue: Challenges in the Post-pandemic Era in Chinese Societies. Principle Coordinator.
9. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$320,000 (US$40,766). The cognitive underpinning of linguistic encodings of discourse sentiment and its application in healthcare communication. Co-Principle Investigator.
10. Nurturing Impact Cases Grant (2022/07 to 2025/06). HK$221,500 (US$28,218). Enhancing the measurements of risk perception and pandemic vulnerability in developed economies. Co-Principle Investigator.
11. Strategic Interdisciplinary Research Grant (SIRG) (2022/05 to 2024/04). HK$300,000 (US$38,220). What's Driving Autonomous Vehicle Resistance? Trust, Technological Risk and Legal Challenges to Autonomous Vehicle Adoption (7020035). Principle Coordinator.
12. Strategic Interdisciplinary Research Grant (SIRG) (2022/05 to 2024/04). HK$200,000 (US$25,480). Applying Appraisal Theory to Sentiment Assessment in Public Health (7020036). Co-Principle Investigator.
13. CityU Central Funding (2022/05 to 2024/12). HK$1,484,000 (US$189,054). Tracking Public Opinion on Critical Issues in Hong Kong (9610573). Principle Investigator.
14. The Hong Kong Jockey Club Disaster Preparedness and Response Institute (HKJCDPRI) (2022/02 to 2022/08). HK$565,750 (US$72,074). Enhancing risk communication with socially marginalized groups: a study on the inclusiveness of ethnic minority in risk communications during COVID-19 (TH2116588). Co-Investigator.
15. Strategic Research Grant (2021/09 to 2023/08). HK$99,775 (US$12,711). Public Trust in the COVID Era: A Longitudinal Study of Risk Perception and Crisis Communication (7005703). Principal Investigator.
16. Collaborative Research Fund (CRF) (2021/06 to 2023/05). HK$3,067,301. (Mis)communication, Trust, and Information Environments: A Comparative Study of the COVID-19 “Infodemics” in Four Chinese Societies. Co-Principal Investigator. [The grant was awarded on a competitive basis.]
17. Faculty Research Grant (2020/10 to 2023/04). Culture Shift as Viral Symptom: A Study of Cultural Value Change in Hong Kong during the COVID-19 Pandemic (9618019). Principal Investigator.
18. SGP (2020-5-01 to 2024-04-30). Risk, Communication, and Trust in the Context of a Global Pandemic: A Study of COVID-19 in Three Chinese Societies (9380119). Principal Investigator.
19. General Research Fund (GRF) (2017-09 to 2021-06). HK$338,600. Picking your poison: An analysis of public risk perception, institutional trust, and crisis communication during food and water-safety crises in risk society (14616617). Principal Investigator. [The grant was awarded on a competitive basis.]

• Strategic communication management in Chinese societies
• Risk communication in health and technology
• Crisis communication and management
• Relationship management and conflict resolution
• Cross-cultural communication

• COM3408 Integrated Strategic Communication
• COM5403 Crisis Communication and Management

• Head, Department of Media and Communication, City University of Hong Kong (2023-07-01 to present)
• Director, CityU University of Hong Kong Press (2022-10-01 to 2023-11-30)
• Associate Dean, College of Liberal Arts and Social Science (CLASS), City University of Hong Kong (2021-03-01 to 2023-06-30)
• Member, Senate, City University of Hong Kong (2020-01-10 to present)

Visiting Appointments

1. Visiting Professor, Graduate Institute of Mass Communication, Taiwan Normal University

2. Visiting Scholar, the Center for East Asia Democratic Studies, Taiwan University

3. Visiting Fellow, School of Advertising, Marketing, and Public Relations. QUT School of Business at the Queensland University of Technology

4. Visiting Scholar, Business School, The University of Queensland

5. Visiting Professor, The University at Buffalo/Singapore Institute of management (SIM)

6. Visiting Scholar, Peace and Conflict Studies, University of California, Berkeley, USA

7. Visiting Professor, Program on Negotiation, Harvard Law School, Harvard University, USA

8. Fulbright Visiting Scholar Program Award, Harvard Law School, Harvard University, USA