Dr. YAO Yao (姚瑶)
Biography
Title of PhD thesis
English as a Lingra Franca in Mainland China: An Analysis of Intercultural Business Communicative Competence (IBCC)
Short abstract of thesis
The rapidly-globalized economy of China has indicated that intercultural business communication (IBC) between people from China and the rest of the world has been broadened and deepened. In general, however, few empirical studies have been conducted on BELF in Mainland China, so that little is actually known on this issue. Under such circumstances, in response, her study aims to explore the nature of BELF used in business environment of Mainland China by analyzing Chinese business professionals’ communicative competence for IBC.
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