LI Yang (李阳)

Research Output

  1. 2018
  2. Published

    Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs

    Li, Y., Liu, H., Lim, E. T. K., Goh, J. M., Yang, F. & Lee, M. K. O., May 2018, In : Decision Support Systems. 109, p. 50-60

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 36