Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-5562-0253
Scopus Author ID: 57191576187
Impact
Qualifications (Brief)
PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)
Biography
Xu Vivian Zheng is an Associate Professor in Department of Marketing, College Business of City University of Hong Kong. She received her Ph.D. in Marketing from University of Wisconsin-Madison. Vivian’s research interest includes Business-to-business marketing, location-based marketing strategies, ESG, and promotion strategy. Her recent research studies how GIS-informed location choices impact firms’ financial performance and survival. Vivian has published in leading marketing and business journals such as Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Retailing, etc. Her industry focus is business format franchising.
Prizes/Honours
- College of Business Teaching Excellence Award
- Student Learning and Development Excellence Award - City University of Hong Kong (Marketing)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 1 No Poverty -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
Dive into the research topics where Xu ZHENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations from the last five years
Recent external collaboration based on locations. Dive into details by clicking on the dots or
Research output
-
Surviving Economic Adversity: Governance of Franchise Clusters
Zheng, X., Fan, Y. & Ghosh, M., Sept 2026, In: Journal of Marketing. 90, 5, p. 167–186 20 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
-
Boosting Success: Optimizing Network Configurations for Franchised Outlet Survival
JI, L. & Zheng, V., 2025, Proceedings of European Marketing Academy Conference 2025.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
-
The Impact of Recommendation Lists on Consumer Satisfaction in Ota: The Role of Climate, Culture, and Platform Dynamics
YE, Q. & ZHENG, X., 14 Jun 2025.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
-
Retail Store Location Screening: A Machine Learning-Based Approach
Lu, J., Zheng, X., Nervino, E., Li, Y., Xu, Z. & Xu, Y., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 103620.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
33 Link opens in a new tab Citations (Scopus) -
Firms' multi-sided platform construction efforts and ESG performance: An information processing theory perspective
Ma, Y. M., Deng, Z., Teng, Y., Yang, Z. & Zheng, X., Nov 2023, In: Industrial Marketing Management. 115, p. 455-469Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
27 Link opens in a new tab Citations (Scopus)
-
TDG(CityU): Bridging the Theory–Practice Gap in Marketing Education: Gamified Simulations, WeChat Mini-Programs, and Dynamic Case Databases for Entrepreneurship and FinTech
ZHENG, X. (Principal Investigator / Project Coordinator)
1/02/26 → …
Project: Research
-
DON: Targeted Marketing: Omni-Channel Management for Retail Stores
ZHENG, X. (Principal Investigator / Project Coordinator)
1/01/26 → …
Project: Research
-
GRF: When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations
ZHENG, X. (Principal Investigator / Project Coordinator) & LI, J. J. (Co-Investigator)
1/01/22 → 27/12/24
Project: Research
-
GRF: Beyond Locations: The Contingent Effects of Governance Mechanisms in Regional Clustering of Franchised Outlets
ZHENG, X. (Principal Investigator / Project Coordinator)
1/01/21 → 25/06/24
Project: Research
-
GRF: Unnatural Relationship Dissolution in Franchise Relationships: A Dual-Agency Perspective
ZHENG, X. (Principal Investigator / Project Coordinator), GRUNHAGEN, M. (Co-Investigator) & WANG, J. J. (Co-Investigator)
1/01/16 → 18/06/19
Project: Research
Prizes
-
American Marketing Association Louis Stern Award (Runner-up)
ZHENG, X. (Recipient), 2025
Prize: Other distinction
-
College of Business Teaching Excellence Award 2023-2024
ZHENG, X. (Recipient), Jun 2024
Prize: RGC 64B - Prizes and awards
-
College of Business Assurance of Learning Award
ZHENG, X. (Recipient), 2020
Prize: RGC 64B - Prizes and awards