Prof. ZHENG Xu (鄭煦)
Projects
SIRG: The Role of Franchise Contracts in Optimizing Franchise Relationships Outcomes: A Data Science Approach
ZHENG, X., LI, L., WANG, P. & Huang, J.
1/05/22 → …
Project: Research
GRF: When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations
ZHENG, X. & LI, J. J.
1/01/22 → …
Project: Research
GRF: Unnatural Relationship Dissolution in Franchise Relationships: A Dual-Agency Perspective
ZHENG, X., GRUNHAGEN, M. & WANG, J. J.
1/01/16 → 18/06/19
Project: Research
ECS: Marketing Assets, Marketing Actions, and Firms' Response Strategies to Exogenous Shocks
1/12/13 → 24/04/17
Project: Research
