Dr. ZHENG Xu (鄭煦)

PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)             

Visiting address
Phone: +852 34429911

Author IDs


Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.


  • Student Learning and Development Excellence Award - City University of Hong Kong (Marketing)