Prof. ZHENG Xu (鄭煦)
PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)
- Associate Professor, Department of Marketing
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Biography
Xu Vivian Zheng is an Associate Professor in Department of Marketing, College Business of City University of Hong Kong. She received her Ph.D. in Marketing from University of Wisconsin-Madison. Vivian’s research interest includes Business-to-business marketing, location-based marketing strategies, ESG, and promotion strategy. Her recent research studies how GIS-informed location choices impact firms’ financial performance and survival. Vivian has published in leading marketing and business journals such as Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Retailing, etc. Her industry focus is business format franchising.
Prizes/Honours
- College of Business Teaching Excellence Award
- Student Learning and Development Excellence Award - City University of Hong Kong (Marketing)
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