Dr. ZHENG Xu (鄭煦)
PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)
- Associate Professor, Department of Marketing
Other Links
Visiting address
LAU-10-234
Phone: +852 34429911
Biography
Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.
Prizes/Honours
- Student Learning and Development Excellence Award - City University of Hong Kong (Marketing)
