Miss GUAN Xinya (關新雅)

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Research Output

  1. 2025
  2. Published

    What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects

    Ma, C., Wang, B. W., Dai, L., Guan, X. & Yang, Z., Feb 2025, In: Journal of Business Research. 189, 115170.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Check@CityULib
  3. 2024
  4. Published

    Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China

    Guan, X., O’Connor, N. G., Wang, Z., Tian, Z. & Chan, S. F., 2024, In: Journal of Business-to-Business Marketing. 31, 1, p. 43-65

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Check@CityULib