Dr. WANG Xiaoyan (王曉燕)

Research Output

  1. 2021
  2. Published

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
    Check@CityULib
  3. 2020
  4. Online published

    "Be myself" or "Be friends"? Exploring the mechanism between self-construal and sales performance

    Zang, Z., Wang, X., Yang, H. & Chen, C., 24 Apr 2020, (Online published) In: Asian Business and Management.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
    Check@CityULib
  5. 2015
  6. Published

    Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?

    Wang, G., Wang, X., Long, Y., Hou, W. C. & Ching, L. A., 2015, In: Journal of Business-to-Business Marketing. 22, 3, p. 197-210

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
    Check@CityULib
  7. Published

    DO SALESPEOPLE'S IN-ROLE AND EXTRAROLE BRAND-BUILDING BEHAVIORS CONTRIBUTE TO CUSTOMER LOYALTY TRANSFER?

    WANG, G., LI, S., WANG, X. & WANG, X., 2015, In: Social Behavior and Personality. 43, 1, p. 153-166

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
    Check@CityULib