Miss WU Xiaohua (吳瀟華)
Engaging Consumers through Social Media --- A content analysis of antecedents and effect of online strategies of top Chinese companiesLiang, Z., WU, X., Li, H. & LI, X., May 2019.
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
Effects of Mass Media Exposure and Social Network Site Involvement on Risk Perception of and Precautionary Behavior Toward the Haze Issue in ChinaWU, X. & LI, X., Oct 2017, In : International Journal of Communication. 11, p. 3975-3997
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journalScopus citations: 5