Miss WU Xiaohua (吳瀟華)

Research Output

  1. 2019
  2. Published

    Engaging Consumers through Social Media --- A content analysis of antecedents and effect of online strategies of top Chinese companies

    Liang, Z., WU, X., Li, H. & LI, X., May 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

  3. 2017
  4. Published

    Effects of Mass Media Exposure and Social Network Site Involvement on Risk Perception of and Precautionary Behavior Toward the Haze Issue in China

    WU, X. & LI, X., Oct 2017, In : International Journal of Communication. 11, p. 3975-3997

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 5