Dr. ZENG Xiaohua Michelle (曾小鏵)

PhD - Marketing (University of British Columbia)
MSc - Information System (National University of Singapore)
BSc - Statistics (Renmin University)             


Author IDs


Dr. Xiaohua Zeng received her Ph.D. in Marketing from the Sauder School of Business, University of British Columbia, M.Sc. in Information System from the School of Computing, National University of Singapore, and Bachelor Degree in Statistics from the Renmin University. Her research interests include social network, virtual community, pricing and competitive strategies.


Teaching Areas

  • Database Marketing
  • Data-centric Marketing
  • Marketing Research
  • Market Developments in China

Research Interests/Areas

  • Pricing
  • Competitive Strategies
  • Social Network
  • Virtual Community


  • Student Learning & Development Excellence Award - City University of Hong Kong