Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0001-9575-227X
Scopus Author ID: 57143669900
Fingerprint
Dive into the research topics where Wei WANG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 RGC 21 - Publication in refereed journal
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Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
Wang, W., Li, G., Fung, R. Y. K. & Cheng, T. C. E., Aug 2019, In: Journal of Interactive Marketing. 47, p. 84-101Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
14 Citations (Scopus)
Thesis
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Advertising Strategies Based on Geofencing and Competitive Retargeting
WANG, W. (Author), FUNG, Y. K. R. (Supervisor) & LI, G. (External Supervisor), 11 Mar 2020Student thesis: Doctoral Thesis