Prof. DOU Wenyu (竇文宇)
Student Theses
- 2021
品牌價格印象的形成因素及其對消費者支付意願的影響研究
Author: CHEN, W., 22 Dec 2021Supervisor: Jin, L. (External person) (External Supervisor), DOU, W. (Supervisor) & YANG, H. (Supervisor)
Student thesis: Doctoral Thesis
社群團購行銷效果的影響因素研究
Author: XUE, L., 22 Dec 2021Supervisor: Jin, L. (External person) (External Supervisor), YANG, H. (Supervisor) & DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2020
Effect of Brand-Content Connection on the Effectiveness of Native Advertising
Author: LI, Q., 27 Aug 2020Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2019
Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment
Author: VAUDREY, R. K., 9 Oct 2019Supervisor: DOU, W. (Co-supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2018
Post, Eat, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation
Author: ZHU, J., 20 Sep 2018Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
The Effects of Corporate Culture, Brand Image and E-Commerce Experience on Luxury Brand Intention to Use Social Media Marketing
Author: LEE, C. Y. J. P., 17 Jul 2018Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2017
Open Innovation: The Role of Informal Ties, Market Dynamism, and Business Model Design
Author: ZHU, X., 28 Aug 2017Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
戶外廣告線下線上互動效果的影響因素研究
Author: WEI, Z., 28 Aug 2017Supervisor: DOU, W. (Supervisor) & Jiang, Q. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
An Exploratory Study of the Roles of Internal Relationship Management (IRM) and its Value Contribution to the Information Technology Function within a Multinational Bank
Author: LEUNG, K. K., 24 Jul 2017Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2016
Photographs or Illustrations? Visual Concreteness and Psychological Distance Effects in Print Advertising
Author: LAM, W. L. G., 16 Aug 2016Supervisor: DOU, W. (Supervisor) & JIANG, L. (Supervisor)
Student thesis: Doctoral Thesis
Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets
Author: CENTENO, D. D. G., 19 Jul 2016Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2015
基於顧客情感反應的品牌娛樂行銷效果實證研究
Author: HU, J., 21 Aug 2015Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
中國涉外工程企業本土化管理對企業績效的影響機制研究 - 基於非洲目標國和企業形象視角
Author: HUANG, W., 31 Jul 2015Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2014
"Seeing" versus "understanding" a brand name: how perceptual and conceptual similarity influences brand evaluation of copycats
Author: QIN, Y., 15 Jul 2014Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2013
When brands get personal in online chatter: the effects of self-disclosure and anthropomorphism on consumer-brand relationships
Author: HUANG, L., 2 Oct 2013Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
- 2010
Identity-based information processing: the role of social identity activation and identity salience on product evaluation
Author: HUANG, L., 17 Feb 2010Supervisor: DOU, W. (Supervisor)
Student thesis: Master's Thesis
