Prof. DOU Wenyu (竇文宇)

Student Theses

  1. 2021
  2. 品牌價格印象的形成因素及其對消費者支付意願的影響研究

    Author: CHEN, W., 22 Dec 2021

    Supervisor: Jin, L. (External person) (External Supervisor), DOU, W. (Supervisor) & YANG, H. (Supervisor)

    Student thesis: Doctoral Thesis

  3. 社群團購行銷效果的影響因素研究

    Author: XUE, L., 22 Dec 2021

    Supervisor: Jin, L. (External person) (External Supervisor), YANG, H. (Supervisor) & DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  4. 2020
  5. Effect of Brand-Content Connection on the Effectiveness of Native Advertising

    Author: LI, Q., 27 Aug 2020

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  6. 2019
  7. Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment

    Author: VAUDREY, R. K., 9 Oct 2019

    Supervisor: DOU, W. (Co-supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  8. 2018
  9. Post, Eat, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation

    Author: ZHU, J., 20 Sep 2018

    Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  10. The Effects of Corporate Culture, Brand Image and E-Commerce Experience on Luxury Brand Intention to Use Social Media Marketing

    Author: LEE, C. Y. J. P., 17 Jul 2018

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  11. 2017
  12. Open Innovation: The Role of Informal Ties, Market Dynamism, and Business Model Design

    Author: ZHU, X., 28 Aug 2017

    Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  13. 戶外廣告線下線上互動效果的影響因素研究

    Author: WEI, Z., 28 Aug 2017

    Supervisor: DOU, W. (Supervisor) & Jiang, Q. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  14. 2016
  15. Photographs or Illustrations? Visual Concreteness and Psychological Distance Effects in Print Advertising

    Author: LAM, W. L. G., 16 Aug 2016

    Supervisor: DOU, W. (Supervisor) & JIANG, L. (Supervisor)

    Student thesis: Doctoral Thesis

  16. Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets

    Author: CENTENO, D. D. G., 19 Jul 2016

    Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  17. 2015
  18. 基於顧客情感反應的品牌娛樂行銷效果實證研究

    Author: HU, J., 21 Aug 2015

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  19. 中國涉外工程企業本土化管理對企業績效的影響機制研究 - 基於非洲目標國和企業形象視角

    Author: HUANG, W., 31 Jul 2015

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  20. 2014
  21. 2013
  22. 2010
  23. Identity-based information processing: the role of social identity activation and identity salience on product evaluation

    Author: HUANG, L., 17 Feb 2010

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Master's Thesis