Prof. DOU Wenyu (竇文宇)

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Student Theses

  1. 2018

  2. Post, Eat, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation

    Author: ZHU, J., 20 Sep 2018

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  3. The Effects of Corporate Culture, Brand Image and E-Commerce Experience on Luxury Brand Intention to Use Social Media Marketing

    Author: LEE, C. Y. J. P., 17 Jul 2018

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  4. 2017

  5. Open Innovation: The Role of Informal Ties, Market Dynamism, and Business Model Design

    Author: ZHU, X., 28 Aug 2017

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  6. 戶外廣告線下線上互動效果的影響因素研究

    Author: WEI, Z., 28 Aug 2017

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  7. An Exploratory Study of the Roles of  Internal Relationship Management  (IRM) and its Value Contribution to the Information Technology Function within a Multinational Bank

    Author: LEUNG, K. K., 24 Jul 2017

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  8. 2016

  9. Photographs or Illustrations? Visual Concreteness and Psychological Distance Effects in Print Advertising

    Author: LAM, W. L. G., 16 Aug 2016

    Supervisor: DOU, W. (Supervisor) & JIANG, L. (Supervisor)

    Student thesis: Doctoral Thesis

  10. Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets

    Author: CENTENO, D. D. G., 19 Jul 2016

    Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  11. 2015

  12. 基於顧客情感反應的品牌娛樂行銷效果實證研究

    Author: HU, J., 21 Aug 2015

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  13. 中國涉外工程企業本土化管理對企業績效的影響機制研究 - 基於非洲目標國和企業形象視角

    Author: HUANG, W., 31 Jul 2015

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  14. 2014

  15. "Seeing" versus "understanding" a brand name: how perceptual and conceptual similarity influences brand evaluation of copycats

    Author: QIN, Y., 15 Jul 2014

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  16. 2013

  17. When brands get personal in online chatter: the effects of self-disclosure and anthropomorphism on consumer-brand relationships

    Author: HUANG, L., 2 Oct 2013

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  18. 2010

  19. Identity-based information processing: the role of social identity activation and identity salience on product evaluation

    Author: HUANG, L., 17 Feb 2010

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Master's Thesis