Prof. DOU Wenyu (竇文宇)

Research Output

  1. 2019
  2. Published

    What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency

    Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Check@CityULib
  3. Published

    Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation

    Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In : Journal of Interactive Marketing. 46, p. 101-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 1
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  4. Published

    What to say on social media and how: Effects of communication style and function on online customer engagement in China

    Wu, J., Chen, J., Chen, H., Dou, W. & Shao, D., 2019, In : Journal of Service Theory and Practice. 29, 5/6, p. 691-707

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 1
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  5. 2018
  6. Published

    Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies

    Chen, M., Yang, Z., Dou, W. & Wang, F., Mar 2018, In : Asia Pacific Journal of Management. 35, 1, p. 97-119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 13
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  7. 2017
  8. Published

    How Do Informal Ties Drive Open Innovation? the Contingency Role of Market Dynamism

    Zhu, X., Dong, M. C., Gu, J. & Dou, W., 1 May 2017, In : IEEE Transactions on Engineering Management. 64, 2, p. 208-219 7840000.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 10
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  9. Published

    Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection

    Song, L., Lau, R. Y. K., Kwok, R. C., Mirkovski, K. & Dou, W., 1 Mar 2017, In : Electronic Commerce Research. 17, 1, p. 51-81

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 12
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  10. Published

    “LIKE AD, LIKE CONTENT”: THE USE OF CONTENT-BASED ADVERTISING IN CHINA’S SOCIAL MEDIA – A CONTENT ANALYTIC STUDY

    Li, Q. & Dou, W., Mar 2017, Proceedings of the 2017: CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

    Check@CityULib
  11. Published

    The Internet of Things and interaction style: the effect of smart interaction on brand attachment

    Wu, J., Chen, J. & Dou, W., 2 Jan 2017, In : Journal of Marketing Management. 33, 1-2, p. 61-75

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 19
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  12. 2016
  13. Published

    Effects of perceptual and conceptual similarities on consumers’ evaluations of copycat brand names

    QIN, Y., WEN, N. & DOU, W., Mar 2016, In : Journal of Consumer Behaviour. 15, 2, p. 117-125

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 6
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  14. 2015
  15. Published

    The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence

    Wang, G., Dou, W., Zhu, W. & Zhou, N., Sep 2015, In : Journal of Business Research. 68, 9, p. 1928-1936

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 73
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  16. Published

    Exploring the Effectiveness of Consumer Creativity in Online Marketing

    Wu, J., WEN, N., Dou, W. & Chen, J., 2015, In : European Journal of Marketing. 49, p. 262 - 276

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  17. Published

    Exploring the effectiveness of consumer creativity in online marketing communications

    Wu, J., Wen, N., Dou, W. & Chen, J., 2015, In : European Journal of Marketing. 49, p. 262-276

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 12
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  18. 2014
  19. Published

    Managerial Social Capital Prospect: Control and Trust and its Organizational Interdependence

    YAN, Y. & Dou, W., 9 Sep 2014.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  20. 2013
  21. Published

    Does Thinking “Outside of the Box” Make People Feel “Full”? The Influence of Consumer Creativity on Satiation for Unhealthy Foods

    WEN, N. & Dou, W., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

    Check@CityULib
  22. Published

    Look Similar or Mean the Same Thing? Which One is More Misleading for Consumers of Chinese Copycat Brand Names?

    Qin, Y., WEN, N., Dou, W. & Xu, L., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

    Check@CityULib
  23. Published

    “Meaning Similar” Wins, “Looking Similar” Loses? The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names

    QIN, Y., Wen, N., Dou, W. & XU, L., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

    Check@CityULib
  24. Published

    The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names

    QIN, Y., Wen, N. & Dou, W., 16 Aug 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

    Check@CityULib
  25. Published

    Advertiser risk taking, campaign originality, and campaign performance

    Wang, G., Dou, W., Li, H. & Zhou, N., 2013, In : Journal of Advertising. 42, 1, p. 42-53

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 10
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  26. 2012
  27. Published

    群體性複合需求情景下的顧客創新體驗與多樣化尋求

    鄔金濤, 陳峻松 & 竇文宇, 10 Sep 2012, In : 營銷科學學報. 8, 3, p. 120 - 129

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  28. Published

    Firm Capabilities, Key Partner Participation, and Firm Performance

    WANG, G., MA, X. & DOU, W., 15 Aug 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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