Prof. DOU Wenyu (竇文宇)

Research Output

  1. 2019
  2. Published

    Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation

    Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In : Journal of Interactive Marketing. 46, p. 101-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Check@CityULib
  3. Published

    What to say on social media and how: Effects of communication style and function on online customer engagement in China

    Wu, J., Chen, J., Chen, H., Dou, W. & Shao, D., 2019, In : Journal of Service Theory and Practice. 29, 5/6, p. 691-707

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Check@CityULib
  4. 2018
  5. Published

    Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies

    Chen, M., Yang, Z., Dou, W. & Wang, F., Mar 2018, In : Asia Pacific Journal of Management. 35, 1, p. 97-119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 6
    Check@CityULib
  6. 2017
  7. Published

    How Do Informal Ties Drive Open Innovation? the Contingency Role of Market Dynamism

    Zhu, X., Dong, M. C., Gu, J. & Dou, W., 1 May 2017, In : IEEE Transactions on Engineering Management. 64, 2, p. 208-219 7840000.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 8
    Check@CityULib
  8. Published

    Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection

    Song, L., Lau, R. Y. K., Kwok, R. C., Mirkovski, K. & Dou, W., 1 Mar 2017, In : Electronic Commerce Research. 17, 1, p. 51-81

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 9
    Check@CityULib
  9. Accepted/In press/Filed

    “Like ad, Like Content”: The Use of Content marketing in China’s Social Media – A Content Analytic Study

    LI, Q. & DOU, W., 16 Feb 2017, (Accepted/In press/Filed).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  10. Published

    The Internet of Things and interaction style: the effect of smart interaction on brand attachment

    Wu, J., Chen, J. & Dou, W., 2 Jan 2017, In : Journal of Marketing Management. 33, 1-2, p. 61-75

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 10
    Check@CityULib
  11. 2016
  12. Published

    Effects of perceptual and conceptual similarities on consumers’ evaluations of copycat brand names

    QIN, Y., WEN, N. & DOU, W., Mar 2016, In : Journal of Consumer Behaviour. 15, 2, p. 117-125

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 6
    Check@CityULib
  13. 2015
  14. Published

    The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence

    Wang, G., Dou, W., Zhu, W. & Zhou, N., Sep 2015, In : Journal of Business Research. 68, 9, p. 1928-1936

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 59
    Check@CityULib
  15. Published

    Exploring the Effectiveness of Consumer Creativity in Online Marketing

    Wu, J., WEN, N., Dou, W. & Chen, J., 2015, In : European Journal of Marketing. 49, p. 262 - 276

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Check@CityULib
  16. Published

    Exploring the effectiveness of consumer creativity in online marketing communications

    Wu, J., Wen, N., Dou, W. & Chen, J., 2015, In : European Journal of Marketing. 49, p. 262-276

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 10
    Check@CityULib
  17. 2014
  18. Published

    Managerial Social Capital Prospect: Control and Trust and its Organizational Interdependence

    YAN, Y. & Dou, W., 9 Sep 2014.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  19. 2013
  20. Published

    Does Thinking “Outside of the Box” Make People Feel “Full”? The Influence of Consumer Creativity on Satiation for Unhealthy Foods

    WEN, N. & Dou, W., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  21. Published

    Look Similar or Mean the Same Thing? Which One is More Misleading for Consumers of Chinese Copycat Brand Names?

    Qin, Y., WEN, N., Dou, W. & Xu, L., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  22. Published

    “Meaning Similar” Wins, “Looking Similar” Loses? The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names

    QIN, Y., Wen, N., Dou, W. & XU, L., 3 Oct 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  23. Published

    The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names

    QIN, Y., Wen, N. & Dou, W., 16 Aug 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  24. Published

    Advertiser risk taking, campaign originality, and campaign performance

    Wang, G., Dou, W., Li, H. & Zhou, N., 2013, In : Journal of Advertising. 42, 1, p. 42-53

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 8
    Check@CityULib
  25. 2012
  26. Published

    群體性複合需求情景下的顧客創新體驗與多樣化尋求

    鄔金濤, 陳峻松 & 竇文宇, 10 Sep 2012, In : 營銷科學學報. 8, 3, p. 120 - 129

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Check@CityULib
  27. Published

    Firm Capabilities, Key Partner Participation, and Firm Performance

    WANG, G., MA, X. & DOU, W., 15 Aug 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  28. Published

    Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the Hook?

    DOU, W., ZENG, X., WEN, N. & WEI, L., 7 Jun 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
Previous 1 2 3 Next