Prof. DOU Wenyu (竇文宇)
Projects
GRF: ”Too hurry to decide” : A “ Big Data” Investigation of Antecedents and Consequences of Bidder Decision Quality in Fast Live Auctions
DOU, W., LI, H., MA, L. & QIN, K.
1/08/14 → 14/02/18
Project: Research
GRF: Do Better-than-Fair Rewards Pay Off? An Examination of Distributors' Responses to Favorably Unfair Rewards
1/09/13 → 22/08/17
Project: Research
GRF: Are Online Product Reviews Trustworthy? Automatically Detecting Bilingual Deceptive Product Reviews and Analyzing Their Economic Impact
LAU, Y. K. R., DOU, W. & XIA, Y.
1/01/13 → 3/12/15
Project: Research
GRF: Choice Consequences of Consumer Creativity: Implications for Firm Marketing and Consumer Welfare
DOU, W., HUBER, J. & WEN, N.
1/09/12 → 25/02/16
Project: Research
DON: Service Leadership Initiative
CHANDRA, Y., CHAN, J., CHENG, S. H., CHEUNG, C. Y., CHEUNG, W. L. R., CHONG, M. L. A., CHOW, O. W. E., DOU, W., EDESESS, M., ENG, B. C., FUNG, L. C. A., HAYLLAR, M. R., HIGGINS, P., LEE, V. P. Y., LEUNG, Y. H. J., LI, K. W., LONDON, J. D., MONDEJAR, R., NG, S. H., VYAS, L., WAGNER, C., WONG, Y. C., WONG, J., WONG, D. F. & YU, E.
1/07/12 → 31/08/18
Project: Research
SRG: Choice Consequences of Consumer Creativity:Implications for Firm Marketing and Consumer Welfare
DOU, W., HUBER, J. & WEN, N.
1/05/12 → 30/06/12
Project: Research
GRF: Explaining Brand Website Design and Consumer Reaction toward Online Branding: A Web Perception-Reaction Model
DOU, W., CHEUNG, M., LI, Q. & LI, H.
1/08/10 → 24/04/14
Project: Research
GRF: Modeling Longitudinal E-commerce Sales Responses with Attribute-Level Consumer Review Scores Using Text Mining
DOU, W., CHEN, Y. & LIU, W.
1/08/10 → 1/11/13
Project: Research
SRG: Modeling Longitudinal E-Commerce Sales Responses with Attribute-Level Consumer Review Scores Using Text Mining
DOU, W., CHEN, Y. & LIU, W.
1/04/10 → 30/06/10
Project: Research
GRF: A Longitudinal Investigation of the Value Co-creation Process in Business-to-Business Market
ZHOU, N., DOU, W. & WANG, G. W.
1/01/10 → 31/08/12
Project: Research
SRG: Synergetic Effects of Advertising and Interpersonal Communications in Social Networking Media: Theory and Field Experiments
DOU, W., CHEN, Y., LI, H. & WANG, G. W.
1/04/09 → 7/05/12
Project: Research
GRF: Consumer Online Search Strategy and Its Implications for Search Engine Marketing
1/09/08 → 26/11/10
Project: Research
SRG: Consumer Online Search Strategy and Its Implications for Search Engine Marketing
1/04/08 → 30/06/08
Project: Research
SRG: Contextual Factors of Branding in Search Engine Marketing for Small- and Medium Sized Enterprises
DOU, W., LIM, K. H., WANG, G. W. & ZHOU, N.
1/04/07 → 23/04/09
Project: Research