WANG Wei (王偉)

Research Output

  1. 2019
  2. Published

    Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition

    Wang, W., Li, G., Fung, R. Y. K. & Cheng, T. C. E., Aug 2019, In: Journal of Interactive Marketing. 47, p. 84-101

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 12