Research output per year
Research output per year
Personal profile
Author IDs
Scopus Author ID: 57465543000
Impact
Research Interests/Areas
- Consumer-Technology Interaction
- Word of Mouth, User-Generated Content, and Social Media
Teaching
- Consumer Behavior
- Marketing Research
- Principles of Marketing
- Customer Relationship Management
Education/Academic qualification
PhD, Business - Marketing, University of Miami
Experiences and Professional Affiliations
Lecturer, University of Miami
2023 → …
Ad hoc reviewer, Association for Consumer Research
2022 → …
Ad hoc reviewer, Society for Consumer Psychology
2021 → …
Fingerprint
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Collaborations from the last five years
Recent external collaboration based on locations. Dive into details by clicking on the dots or
Research output
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No matter near or far: why soliciting donors via smartphones reduces inequities in funding across local and distant nonprofit organizations
Borenstein, B., Townsend, C., Irmak, C. & Yuen, V., Nov 2026, In: Journal of Business Research. 216, 14 p., 116411.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile1 Downloads (CityUHK Scholars) -
Understanding Consumers’ High-Risk Consumption Behavior of Pharmaceuticals: An Abstract
Yuen, V. W., Tang, F. & Phau, I., 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Krey, N. & Rossi, P. (eds.). Cham: Springer Nature Switzerland AG, p. 391 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Prizes
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The Department of Marketing Outstanding Academic Performance Awards
YUEN, V. (Recipient), 16 Aug 2017
Prize: RGC 64B - Prizes and awards
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The Department of Marketing Outstanding Academic Performance Awards
YUEN, V. (Recipient), 16 Aug 2016
Prize: RGC 64B - Prizes and awards