Prof. ZHOU Shuhua (周樹華)

BS (Hainan University), BA (Jinan University), MA (Indiana University), PhD (Indiana University)

Visiting address
Phone: +852 34429331

Author IDs


Professor Shuhua Zhou is chair professor of media and communication. He is a formal Leonard H. Goldenson Endowed Professor in Radio and Television Journalism at the Missouri School of Journalism. He held positions as Professor of Journalism and Creative Media, Professor of Telecommunication and Film, and Associate Dean for Graduate Studies at the University of Alabama where he worked for 19 years. He earned his MA and Ph.D. from the School of Journalism at Indiana University. He also held a BS degree in tropical crops from the South China College of Tropical Crops (now Hainan University) and a BA degree in English language and literature from Jinan University.

His primary research areas are television news and human cognition of mediated messages using news as his primary stimuli. He engages in three areas of investigation involving the representation, utilization, and manipulation of information on broadcast journalism and communication. He studies how people learn from television news, focusing on the basic processes of news cognition, including perception, attention and memory as well as individual and situational differences in cognition. He has published numerous articles in flagship communication journals including: Media Psychology, Communication Research, Journal of Broadcasting & Electronic Media, Journalism & Mass Communication Quarterly, Journal of Advertising and Mass Communication & Society. He has co-authored three edited volumes including Continuity and change: Perspectives on journalism and mass communication education, Research Methods in Communication, and Media Effects and Social Change.

Professor Zhou is an ICA Fellow, the former President of the Chinese Communication Association (2017-2019) and current Vice President of the Asian Communication Alliance (2019-2021; and 2022-2025). He is editor-in-chief of the Journal of Broadcasting & Electronic Media, associate editor of Communication & Society and associate editor of Computers in Human Behavior, as well as a member of the editorial board of several SSCI journals. He was recognized in 2007 by the Guangdong TV Artists’ Association as one of the 100 Best TV Hosts for his professional work as anchor and director of the English News program at Guangdong TV Station in Guangzhou, P. R. China, from 1988 to1993. He is a frequent speaker in many foreign universities, including a position as Senior Fellow at Nanyang Technological University in Singapore, and Visiting Professor at the Chinese University of Hong Kong. He also held a few visiting distinguished professorships at the Communication University of China, Shanghai Jiaotong University, Jinan University, Wuhan University, and Wuhan Sports University.

Research Interests/Areas

  • International Communication
  • Visual Communication
  • Media Content, Form and Effects
  • Cognition of Mediated Messages


  • TCF433/533 Broadcast News Analysis
  • TCF420/520 Telecommunication Effects
  • TCF389 (002) Digital Video & News Online
  • TCF389 (001) Web Broadcasting
  • TCF334 News Operations
  • MC650 Seminar: Cognition & Communication
  • MC650 Seminar: Visual Intelligence
  • MC602 Research Colloquium
  • MC550 Communication Methods
  • MC551 Communication Theories
  • MC495/595 International Media Systems
  • MC495/595 Media Power: Myth & Reality
  • MC495/595 Special Topic: Media Sex & Violence
  • MC415/515 Media Processes & Effects
  • MC407 Research Methods
  • JCM448 News Analysis
  • JOUR9087 Doctoral Teaching Seminar
  • JOUR9000 Doctoral Proseminar
  • JOUR8016 Advanced Quantitative Research Methods
  • JOUR8000 Mass Media Seminar
  • J2150 Fundamentals of Multimedia
  • J1400 Applied Projects in Journalism & Strategic Communication
  • CIS650 Media Effects
  • CIS 650 Media Psychology
  • CIS 650 Children & Cognition
  • CIS 650 Seminar: Psychophysiology
  • CIS 604 Communication Theories
  • CIS 603 Research Methods
  • CIS 602 Research Colloquium