Dr. CHEUNG Sau Lan Fanny (張秀蘭)

Research Output

  1. 2019
  2. Published

    SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST

    Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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  3. 2018
  4. Presented

    Short-form infomercial and Attitudes toward Advertising

    Cheung, F. S. L., Guo, G. & Leung, W., 14 Dec 2018, (Presented).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paper

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  5. 2017
  6. Published

    Technological Advance, Trade and Welfare Reduction

    Leung, W. & Cheung, F. S., 14 Jul 2017, In : Chu Hai College of Higher Education. Faculty of Business. Working Paper Series. FB17/02

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  7. 2016
  8. Published

    FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS

    CHEUNG, F. S. & LEUNG, W., 2016, In : Economics, Management, and Financial Markets . 11, 3, p. 56-71

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  9. Published

    TRANSPARENCY FOR CRISIS COMMUNICATION IN THE DIGITAL AGE: CASES FROM FOOD SAFETY DISASTERS

    Cheung, F. S. & Leung, W., 2016, In : Eurasian Journal of Business and Management. 4, 1, p. 51-61

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  10. 2015
  11. Published

    Transparency for Crisis Communications in the Digital Age: Cases from Food Safety Scandals

    Cheung, F. S. & Leung, W., Aug 2015, Proceedings of 10th Annual London Business Research Conference. World Business Institute

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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  12. Published

    Application of Integrated Model of Persuasion to Social Media

    Leung, W. & Cheung, F. S., 7 Jul 2015. 10 p.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  13. 2014
  14. Published

    Dolce & Gabbana Faced the Wrath of the Hong Kong Public

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49)49_Written teaching case study or extensive note

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  15. Published

    HOI TIN TONG GUILINGGAO (OR TURTLE JELLY) SCANDALS

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 3 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49)49_Written teaching case study or extensive note

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  16. Published

    McDonald's Monopoly Game in Hong Kong

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49)49_Written teaching case study or extensive note

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  17. Published

    TAO TI SALES PROMOTION

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 3 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49)49_Written teaching case study or extensive note

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  18. 2013
  19. Published

    Cross-Cultural Perspectives on Attitude Towards Outdoor Advertising in Internet Era

    Cheung, F. S. & Leung, W., Jul 2013, In : GSTF International Journal on Business Review. 2, 4, p. 252-257

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  20. Published

    Excellent Teaching from the Perspectives of Marketing Students

    Cheung, F. S. & Leung, W., Jun 2013, In : Journal of International Management Studies. 13, 2, p. 97-106

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  21. Published

    Excellent Teaching from the Prespectives of Marketing Students

    Cheung, F. S. & Leung, W., Jun 2013, In : Journal of International Management Studies. 13, 2, p. 97-106 10 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  22. Published

    Is Outdoor Advertising Fading Out in the Digital Era? – A Cross-Cultural Study on Attitudes toward Advertising

    CHEUNG, S. L. & LEUNG, W. F., 22 Apr 2013, p. 28-36.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  23. 2012
  24. Published

    Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers

    GUO, G., CHEUNG, S. L. & Leung, W., Mar 2012, In : International Journal of Integrated Marketing Communications. 4, 1, p. 43 - 60

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  25. Published

    Is Facebook really a confirmative business platform?

    Cheung, F. S. & Leung, W., Jan 2012, Proceedings of the 11th International Marketing Trends Conference. International Marketing Trends Conference

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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  26. 2011
  27. Published

    A Cross Cultural Comparison for Media Selection

    GUO, G., CHEUNG, S. L. & Leung, W., Oct 2011, In : Journal of Chinese Marketing. 4, 2, p. 15 - 30

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  28. 2008
  29. Published

    Client following revisited: A study of transnational advertising agencies in China

    Cheung, F. S. L., Mirza, H. & Leung, W., 2008, In : International Journal of Advertising. 27, 4, p. 593-628

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 12
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  30. 2007
  31. Published

    Valuation effects of international joint venture formation: Hong Kong listed companies

    Leung, W. & Cheung, F. S. L., Nov 2007, In : Applied Financial Economics Letters. 3, 6, p. 349-357

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

    Scopus citations: 1
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