Dr. CHEUNG Sau Lan Fanny (張秀蘭)

?
Filters
Filters

Reset

to
1 - 20 out of 35Page size: 20

Research Output

  1. 2022
  2. Published

    食品信息边界对健康性感知及购买意愿的影响

    李瑞芹, 郭国庆 & 张秀兰, Oct 2022, In: 营销科学学报. 2, 4 (总第6), p. 37-55

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  3. Published

    社会拥挤对跨感官产品偏好的影响-基于品牌联合情景

    郭国庆, 赵怡君 & 张秀兰, Sep 2022, In: 管理科学. 35, 5, p. 113-126

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  4. 2021
  5. Published

    Virtual Influencers as Celebrity Endorsers

    CHEUNG, F. & LEUNG, W., Sep 2021, In: International Journal of Management and Applied Science . 7, 9, p. 34-38

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  6. Published

    Virtual influencer as celebrity endorsers

    Cheung, F. & Leung, W., 2021, Advances in Global Services and Retail Management. Cobanoglu, C. & Corte, V. D. (eds.). USF M3 Publishing, Vol. 2. 7 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

    Check@CityULib
  7. Published

    Virtual Influencers as Celebrity Endorsers

    CHEUNG, F. & LEUNG, W., 2021, Proceedings of IIERD INTERNATIONAL CONFERENCE. Bhubaneswar, India: Institute for Technology and Research (ITRESEARCH), p. 24-28

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

    Check@CityULib
  8. 2019
  9. Published

    SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST

    Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

    Check@CityULib
  10. 2018
  11. Presented

    Short-form infomercial and Attitudes toward Advertising

    Cheung, F. S. L., Guo, G. & Leung, W., 14 Dec 2018, (Presented).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper › peer-review

    Check@CityULib
  12. 2017
  13. Published

    Technological Advance, Trade and Welfare Reduction

    Leung, W. & Cheung, F. S., 14 Jul 2017, In: Chu Hai College of Higher Education. Faculty of Business. Working Paper Series. FB17/02

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal › peer-review

    Check@CityULib
  14. 2016
  15. Published

    FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS

    CHEUNG, F. S. & LEUNG, W., 2016, In: Economics, Management, and Financial Markets . 11, 3, p. 56-71

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  16. Published

    TRANSPARENCY FOR CRISIS COMMUNICATION IN THE DIGITAL AGE: CASES FROM FOOD SAFETY DISASTERS

    Cheung, F. S. & Leung, W., 2016, In: Eurasian Journal of Business and Management. 4, 1, p. 51-61

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  17. 2015
  18. Published

    Transparency for Crisis Communications in the Digital Age: Cases from Food Safety Scandals

    Cheung, F. S. & Leung, W., Aug 2015, Proceedings of 10th Annual London Business Research Conference. World Business Institute

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

    Check@CityULib
  19. Published

    Application of Integrated Model of Persuasion to Social Media

    Leung, W. & Cheung, F. S., 7 Jul 2015. 10 p.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

    Check@CityULib
  20. Published

    Baby Milk Powder Advertisements in Hong Kong Guilty of Exaggerated Claims

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  21. Published

    Lake Silver's Misleading TV Ad

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  22. Published

    Standard Chartered Hong Kong Marathon—From a Sporting Event to a Community Event

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  23. 2014
  24. Published

    Dolce & Gabbana Faced the Wrath of the Hong Kong Public

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  25. Published

    HOI TIN TONG GUILINGGAO (OR TURTLE JELLY) SCANDALS

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 3 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  26. Published

    McDonald's Monopoly Game in Hong Kong

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  27. Published

    TAO TI SALES PROMOTION

    CHEUNG, S. L. F. & LEUNG, W. F., 1 Oct 2014, 10th., global ed. ed. Singapore: McGraw Hill Education. 3 p.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 49_Written teaching case study or extensive note

    Check@CityULib
  28. 2013
  29. Published

    Cross-Cultural Perspectives on Attitude Towards Outdoor Advertising in Internet Era

    Cheung, F. S. & Leung, W., Jul 2013, In: GSTF International Journal on Business Review. 2, 4, p. 252-257

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
Previous 1 2 Next