Prof. CHEUNG Sau Lan Fanny (張秀蘭)

PhD - International Business & International Marketing
MA - Business Analysis              

Other Links

Visiting address
LAU-10-215
Phone: +852 34427893

Author IDs

Biography

Dr. Fanny Cheung received her Ph.D from University of Bradford and MA from Lancaster University, UK. She has been working in the advertising industry prior joining City University. Her current research focuses on Cross-Cultural Advertising and Service Internationalization.  She has involved in research projects funded by National Natural Science Foundation of China. She has also been involved in consultancy work and served as advisor for multinational corporations, educational institutions and public organizations.

Qualifications/Experiences

Qualification

Certifying Organization

Chartered Marketer

Chartered Institute of Marketing, U.K.

Fellow

Chartered Institute of Marketing, U.K.

Member

Hong Kong Institute of Marketing

Research Interests/Areas

  • Cross Cultural Advertising
  • Advertising in China
  • Service Internationalization