Prof. CHEUNG Sau Lan Fanny (張秀蘭)
PhD - International Business & International Marketing
MA - Business Analysis
- Assistant Professor, Department of Marketing
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Biography
Dr. Fanny Cheung received her Ph.D from University of Bradford and MA from Lancaster University, UK. She has been working in the advertising industry prior joining City University. Her current research focuses on Cross-Cultural Advertising and Service Internationalization. She has involved in research projects funded by National Natural Science Foundation of China. She has also been involved in consultancy work and served as advisor for multinational corporations, educational institutions and public organizations.
Qualifications/Experiences
|
Qualification |
Certifying Organization |
|
Chartered Marketer |
Chartered Institute of Marketing, U.K. |
|
Fellow |
Chartered Institute of Marketing, U.K. |
|
Member |
Hong Kong Institute of Marketing |
Research Interests/Areas
- Cross Cultural Advertising
- Advertising in China
- Service Internationalization
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