Dr. Rebecca LI, 李若菡

(Former)

Calculated based on number of publications stored in Pure and citations from Scopus
20152019

Research activity per year

Personal profile

Author IDs

ORCID iD: 0000-0002-2893-6674
Scopus Author ID: 57188876561

Biography

LI Ruohan (Rebecca) is a Ph.D. candidate in School of Creative Media, City University of Hong Kong. She got the M.A. degree with distinction (Master’s of Arts in Media Cultures) from School of Creative Media, City University of Hong Kong. Her research interests focus on the relationship between media technologies and individuals. She is currently researching on a worldwide phenomenon on social media—Internet celebrity. As YouTube, Twitter, Facebook, and other social media platforms generated a sort of bottom-up, do-it-yourself celebrity production process, Ordinary people now can leverage their expertise in a new way. However, self-presentation on social media cannot guarantee the success of celebrity status. By using mixed methods, Rebecca’s research explores how did Chinese Internet celebrities (aka.wanghong,网红) attract others’ attention; how did Chinese Internet celebrities (aka.wanghong,网红) maintain an intimate relationship with their followers; and how did Chinese Internet celebrities (aka.wanghong,网红) achieve business success by means of social media platforms.

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Keywords

  • H Social Sciences (General)
  • Social media
  • Media cultures
  • Internet celebrity
  • Social media influencers

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