Ms. WANG Ruibing (王瑞冰)

Research Output

  1. 2020
  2. Published

    How consumer valuation heterogeneity impacts firms’ profit: Peer influence makes a difference

    Zheng, R., Wang, R. & Yang, C., Nov 2020, In: Computers and Industrial Engineering. 149, 106846.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  3. 2019
  4. Online published

    Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth

    Ji, Y., Wang, R. & Gou, Q., 3 May 2019, (Online published) In: Production and Operations Management. 28, 9, p. 2202-2220

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 15
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  5. 2018
  6. Published

    Advertising Strategies for Mobile Platforms with 'Apps'

    Wang, R., Gou, Q., Choi, T. & Liang, L., May 2018, In: IEEE Transactions on Systems, Man, and Cybernetics: Systems. 48, 5, p. 767-778

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 21
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  7. 2016
  8. Published

    Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers

    CHIANG, W. Y. & Wang, R., 16 Jun 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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